This episode of Fractional Futures offers a global perspective from New Zealand on how the business landscape is embracing the fractional leadership model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode Paul Mills interviews Michelle Allbon, a Fractional Chief Revenue Officer based in New Zealand. They discuss Michelle's journey into fractional leadership, the challenges and opportunities it presents, and the current state of the fractional model in New Zealand compared to other regions. Michelle shares insights on the misconceptions surrounding fractional roles, the importance of understanding deliverables, and the future of fractional leadership as a sustainable work model. Additionally, they touch on the launch of the Fractional Directory, aimed at mapping and legitimizing the fractional community in New Zealand and beyond.
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Chapters:
00:00 Introduction to Fractional Futures
02:53 Discovering the Fractional Model and Becoming a Fractional CRO
05:36 Challenges and Benefits of the Fractional Work Style
08:08 Embrace of the Fractional Model in New Zealand
10:54 Fractional Model Trends Globally
11:55 Misconceptions and Differentiation of Fractional, Consulting, and Virtual Roles
15:05 The Academic Origins of the Term 'Fractional'
19:10 The Importance of Precise Terminology and Recognition on LinkedIn
23:49 Agility and Accessibility of the Fractional Model
27:07 Every Industry is a Technology Industry
32:18 Fractional Leaders: Experts in Their Domain and Skilled in Leadership
37:50 Closing Summary
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Key Takeaways…
- Fractional leadership is often stumbled upon rather than planned.
- The fractional model allows for flexibility and work-life balance.
- New Zealand's fractional community is still in its early stages.
- Misconceptions about fractional roles can lead to mismatched expectations.
- Fractional leaders can deliver results in fewer hours than traditional roles.
- The demand for fractional leadership is growing post-COVID.
- Understanding deliverables is key to hiring fractional leaders.
- The fractional model is becoming more recognized globally.
- Technology integration is crucial for fractional leaders in all sectors.
- The future of work will likely include more fractional roles.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Michelle Allbon, Fractional CRO and CEO & Co-Founder Fractional Directory
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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