Internal Marketing Audit
Evaluate your resources, processes, and strategy to maximise marketing efficiency and drive growth.
Are Internal Challenges Holding Your Marketing Back?
Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.
Paul Mills
Founder, VCMO
Are Internal Challenges Holding Your Marketing Back?
Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.
Paul Mills
Founder, VCMO
The Cost of Ignoring Internal Gaps
Neglecting internal marketing weaknesses can result in disorganised campaigns, underutilised resources, and poor alignment between marketing and business objectives. This leads to wasted time and budget, inconsistent branding, and missed opportunities for growth. Without an internal marketing audit, these issues will continue to undermine your success.
What Our Internal Marketing Audit Covers
Our internal marketing audit provides a thorough evaluation of your organisation’s marketing resources, processes, and capabilities and covers:
- Resource Evaluation: Assess your marketing budget, personnel, and technology to ensure efficient use of resources.
- Process Analysis: Review your workflows and operations to streamline and enhance marketing efficiency.
- Strategic Alignment: Examine how well your marketing objectives align with your overall business strategy.
- Brand Positioning: Analyse the consistency and impact of your brand messaging and positioning.
- Capability Assessment: Evaluate your team’s skills and capabilities to identify opportunities for upskilling and growth.
We identify internal strengths, uncover areas for improvement, and offer actionable strategies to ensure your marketing efforts are aligned with your business goals.
Why Choose Our Internal Marketing Audit?
Our Internal Marketing Audit includes these key features...
Expert Analysis
Tailored Reports
Confidential & Secure
Fixed Pricing
Pricing
We offer transparent pricing based on business size:
• Small Businesses (1-49 employees): £5,000 +VAT
• Medium Businesses (50-249 employees): £10,000 +VAT
• Large Enterprises (250+ employees): £15,000 +VAT
Meet Our Fractional Chief Marketing Officers
Award Winning Marketing Auditing
Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.
Discover how our internal marketing audit can maximise your marketing performance.
FAQ’s
Yes. Our Fractional Marketing Executives have been carefully selected for their exceptional breadth of multi-sector experience, credentials from leading marketing organisations or unrivalled expertise within specific verticals. We leave no stone unturned in assembling a team of experts that possess a diverse range of skills, knowledge and diversity, enabling us to deliver unparalleled value across multiple industries.
As we continue to expand and evolve, our strength in depth will also grow. With each addition to our roster of top-tier marketing experts, we further enhance our capacity to cater to your unique needs and unlock opportunities for growth.
To maintain confidentiality, we utilise a Mutual Confidentiality Agreement drafted by a national law firm. This agreement is signed by your organisation, VCMO Limited, and the Fractional CMO. Electronic information exchange is securely managed through our client portal or your preferred data sharing platform. If we need to share information with our delivery partners as part of the audit process, we only do this with your written consent.
Unlike many professional service providers, we prioritise transparency, flexibility and affordability. We aim to ensure you know the cost of our services and the outstanding value you'll receive before reaching out to us. Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have simpler marketing requirements and limited budgets compared to larger, established enterprises. Our pricing starts from £750 plus VAT per day.
The duration of the audit process varies depending on the unique characteristics of each business. Typically, a comprehensive audit takes between 5 to 10 working days, spread over several weeks. This allows for information sharing, stakeholder interviews, research, and report preparation. The timeline is tailored to accommodate your workflow and scheduling processes.
If we have a marketing executive ready, we can start working in your business within just a few days. How soon we begin mostly depends on how quickly you're able to meet and share information with us. If you're open to having a virtual CMO for remote assistance, we can get going even faster than if you need someone on-site.
The onboarding process begins with an initial discovery call to understand your specific marketing challenges. Based on this information, we identify a suitable Fractional CMO to support your audit. You have the opportunity to interview the recommended Fractional CMO for capability and cultural fit. Once you've decided on a CMO, we provide the necessary agreements and documentation to formalise the engagement.
Strategic marketing knows no bounds. We are equipped to assist organisations of all sizes, across various industries and regions, and at any stage of the business journey. The most impactful collaborations arise with clients who acknowledge their marketing challenges, harbour a steadfast drive for growth, and cultivate an environment conducive to change. Typically, our smallest clients boast a minimum turnover of £2m / €2m / $2m, indicating their readiness to invest confidently in our services.
No, our audits are offered at a fixed fee. Our aim is to conduct an in-depth marketing audit efficiently while minimising disruption to your business. However, if the scope of the audit significantly changes from the agreed terms, we will discuss and adjust the engagement accordingly.
Yes. Any travel costs incurred by our Fractional CMOs supporting your business will be itemised on our invoices, and receipts will be provided. For any agreed on-site work, travel and subsistence expenses will be claimed commensurate with your travel policy. This will be agreed with you before any travel commitment is made by your Fractional CMO.
Marketing Resources
Subscribe to Our Newsletter
Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.