identify drivers of competitive advantage

Internal Marketing Audit

Evaluate your resources, processes, and strategy to maximise marketing efficiency and drive growth.

Are Internal Challenges Holding Your Marketing Back?

getting to the root cause

Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.

Paul Mills
Founder, VCMO

Person at desk with a business problem
getting to the root cause

Are Internal Challenges Holding Your Marketing Back?

Without a clear understanding of your organisation’s internal marketing capabilities, your marketing efforts may lack direction. Limited resources, inefficient processes, or misaligned strategies can prevent your marketing team from reaching its full potential and achieving sustainable growth.

Paul Mills
Founder, VCMO

marketing bad habits

The Cost of Ignoring Internal Gaps

Neglecting internal marketing weaknesses can result in disorganised campaigns, underutilised resources, and poor alignment between marketing and business objectives. This leads to wasted time and budget, inconsistent branding, and missed opportunities for growth. Without an internal marketing audit, these issues will continue to undermine your success.

What Our Internal Marketing Audit Covers

Our internal marketing audit provides a thorough evaluation of your organisation’s marketing resources, processes, and capabilities and covers:

  • Resource Evaluation: Assess your marketing budget, personnel, and technology to ensure efficient use of resources.
  • Process Analysis: Review your workflows and operations to streamline and enhance marketing efficiency.
  • Strategic Alignment: Examine how well your marketing objectives align with your overall business strategy.
  • Brand Positioning: Analyse the consistency and impact of your brand messaging and positioning.
  • Capability Assessment: Evaluate your team’s skills and capabilities to identify opportunities for upskilling and growth.

We identify internal strengths, uncover areas for improvement, and offer actionable strategies to ensure your marketing efforts are aligned with your business goals.

transparency

Pricing

We offer transparent pricing based on business size:

• Small Businesses (1-49 employees): £5,000 +VAT
• Medium Businesses (50-249 employees): £10,000 +VAT
• Large Enterprises (250+ employees): £15,000 +VAT

Transforming these brands...

REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

Discover how our internal marketing audit can maximise your marketing performance.

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