Content Strategy Audit Service.

Unlock the Potential of Your Content Marketing.

Understanding the effectiveness of your content strategy and aligning it with your business goals is essential for engaging your target audience and driving results. Our comprehensive Content Strategy Audit helps you gain valuable insights, assess your content performance, and develop strategies that enhance your content marketing efforts.

Uncover Insights, Seize Opportunities, and Drive Success.

Let our experts conduct a systematic and thorough examination of your content strategy. Our goal is to help you gain a comprehensive understanding of your content strategy, identify areas for improvement, and develop impactful strategies that drive engagement and achieve your marketing objectives.

What Our Content Strategy Audit Includes.

Our Content Strategy Audit covers a wide range of crucial components:

• Content Planning: We assess your content planning process, including goal setting, target audience identification, and content ideation.
• Content Creation: We evaluate the quality, relevance, and consistency of your content, ensuring it aligns with your audience's needs.
• Content Distribution: We analyse your content distribution channels, reach, and effectiveness in reaching your target audience.
• Content Engagement: We assess the level of audience engagement with your content, including social shares, comments, and interactions.
• Content Measurement: We review your content measurement framework, analysing key metrics and performance indicators.
• Content Optimisation: We identify areas for content optimisation, including SEO, user experience, and conversion rate optimisation.
• Content Strategy Alignment: We evaluate how well your content strategy aligns with your overall marketing objectives.
• Recommendations: We provide actionable recommendations and strategies to enhance your content strategy, address weaknesses, capitalise on opportunities, and achieve your marketing goals.

Our thorough and collaborative approach.

Throughout the Content Strategy Audit process, our content strategists work in collaboration with your team. We conduct in-depth research, collect relevant data, and utilise strategic frameworks to gain a comprehensive understanding of your content strategy. Our approach combines qualitative and quantitative analysis to provide you with a holistic assessment.

An efficient audit process.

We ensure a smooth and efficient audit process to minimise disruption to your business. Our process typically follows these steps:

1. Initial Discovery Session: We understand your communication strategy goals, agree on key contact points, and establish the data-sharing process.
2. Engagement Letter and Confidentiality Agreement: We issue the necessary documents to formalise our engagement.
3. Stakeholder Identification and Scheduling: We work with you to identify key stakeholders and schedule interviews and meetings.
4. Content Analysis: We analyse your content assets, distribution channels, engagement metrics, and measurement framework.
5. Audit Report Building: We compile all findings, insights, and recommendations into a detailed audit report.
6. Audit Presentation: We present the audit report to you, highlighting key insights and recommendations.

Convenient and secure collaboration.

While most of the audit can be conducted remotely, we may require access to your content management system, analytics platforms, and marketing documentation. Rest assured, we uphold strict confidentiality, securely storing your content information in a data room on our client portal. For extra assurance, we enter into a mutual confidentiality agreement before the engagement begins.

Audit Deliverables.

Upon completion of the Content Strategy Audit process, we provide:

• Detailed Audit Report: A comprehensive report highlighting key findings, insights, and tailored recommendations for your content strategy.
• Actionable Strategies: Recommendations to optimise your content planning, creation, distribution, engagement, and measurement efforts.
• Prioritised Action Plan: A step-by-step plan outlining the actions needed to align your content strategy with your marketing goals and achieve sustainable success.

Our Pricing - Simple, Transparent, and Affordable.

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our fixed pricing is:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:

£5,000 +VAT / €5,850 / $6,500;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:

£10,000 +VAT / €11,700 / $13,000;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:

£15,000 +VAT / €17,550 / $19,500.