About VCMO.
Discover everything you need to know about us from what we do, why we do it and what makes us different.
Why We Exist.
Purpose.
Vision.
Mission.
Analyse Everything.
We’re dedicated to transforming marketing challenges by conducting a thorough root cause analysis. Our approach leverages strategic frameworks, external perspectives, and unbiased opinions to drive meaningful change.
Break Assumptions.
We reject decisions based solely on "gut instinct." As your trusted independent advisor, we challenge assumptions with empirical data, foster a mindset shift and help you overcome entrenched attitudes and bad marketing habits.
Create Magic.
Marketing is a fusion of science and art. We masterfully blend these two disciplines to create magic, unlocking the potential for sustainable growth.
Deliver Growth.
We constantly push ourselves and our delivery partners to discover innovative, creative, and cost-effective approaches in delivering sustainable growth for our valued clients.
Putting the Strategy Back Into Marketing.
Many businesses find themselves at a crossroads, possessing the ambition to grow and compete but lacking the strategic marketing leadership necessary to navigate the complexities of modern markets. This gap leaves them vulnerable to competitors, inefficient in their marketing spend, and often directionless in their efforts to connect with customers, ultimately limiting their growth and diminishing their potential to secure a dominant position in their industry. That's what we fix.
Our Fractional CMO Team.
Virtual Business Model.
We operate a virtual business model and adopt the latest digital collaboration and AI tools to conduct our operations. This empowers us to offer you exceptional agility in how clients receive our services. We can be operational in your business within a few days of initial engagement - on-site, remotely, or a combination of both.
Transparent, Flexible & Affordable Pricing.
Unlike many professional service organisations, our prices are visible on every service page - so you immediately know how much it costs to works with us. But what's better is our virtual business model removes physical premises and payroll obligations empowering us to offer you highly affordable and flexible pricing options.
Award Winning Fractional Marketing Services.
In 2024 we were awarded 'Best Fractional CMO Hire Company UK' and 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.
Why You Should Choose VCMO as Your Marketing Partner.
Whether you're a dynamic startup operating without a CMO, or an established business going through marketing transformation, here are some good reasons why you should partner with VCMO to turn your marketing potential into a competitive advantage.
FAQ’s
By engaging with our services, you get the benefits of top-level strategic marketing expertise and leadership without the expense of a full-time Chief Marketing Officer. Many companies don't need someone in that role all the time. We provide that expertise when you need it, which costs much less. You also save on hiring expenses like recruitment fees and staff bonuses.
The rise of flexible work arrangements means we can use top-notch office spaces without the heavy costs of owning or renting traditional property. We've chosen offices in key business areas across the UK that are easy to get to, so you have the option of meeting us in person, although we're also available for virtual meetings on platforms like Teams or Zoom.
It is difficult to give a precise answer as every business has a unique marketing context. The rate of growth will be dictated by the level of investment you're making in the marketing transformation and the degree to which your organisational culture embraces change. Timing is another consideration - are you looking to transform your marketing capability to catch up with your competitors, or to leap-frog them? Regardless of the context, engaging our services will deliver a faster rate of growth compared to operating your business without a chief marketing officer or senior marketing leader.
If we have a marketing executive ready, we can start working in your business within just a few days. How soon we begin mostly depends on how quickly you're able to meet and share information with us. If you're open to having a virtual CMO for remote assistance, we can get going even faster than if you need someone on-site.
No. Nor are we a ‘marketing consultancy’. Picture us as your long-term marketing business partner, offering a distinctive approach that sets us apart from traditional consultants and agencies. While consultants often focus on quick tactical wins, we transcend those limitations. Yes, we excel at delivering tangible outcomes, but our true capability and passion lies in equipping you with strategies, tools and capability to thrive in the face of future uncertainties.
We exist to help you transform your marketing capability into sustainable competitive advantage that delivers predictable, scalable growth. Our approach is forward-thinking and visionary. We collaborate closely with you to develop a roadmap that anticipates market shifts, identifies emerging opportunities, and leverages your unique strengths to mitigate market threats.
By prioritising long-term success, we empower you to navigate the ever-evolving business landscape with confidence and resilience.
The 'V' in VCMO stands for 'virtual' and represents our business model. We've adopted the latest technology that allows us to deliver our services without physical premises or payroll obligations. The key advantage of having a virtual business model is that we can offer clients exceptional value, flexibility, choice and agility when providing our marketing services.
Our Discovery Sessions are a chance for you to talk through complicated marketing issues. You'll meet with one of our marketing experts who will listen to your concerns and provide new insights to tackle them. These sessions are relaxed—there's no pressure to use our services. Since picking a marketing partner is a big decision, we prefer to focus on understanding your needs and providing initial help for free.
True strategic marketing transcends industry boundaries. We are ready to support organisations of all sizes and sectors, at any stage of their business lifecycle. Clients that get the most value from us are those who recognise the true value of external strategic support, possess an unwavering ambition to drive growth, and fosters a culture that embraces change. Generally speaking, our clients typically have a minimum turnover of £2m / €2m / $2m.
The COVID-19 pandemic accelerated and normalised remote working practices. With advances in digital collaboration tools and video-conferencing, we deliberately launched our business without physical premises or payroll obligations. This is our competitive advantage as it means we have minimal running costs and a capability to be very agile – offering you access to the best marketing talent as well as high value for the expertise we offer. Why should you bear the costs of us having fancy real estate?
We've seen a lot of marketing go wrong over the years. Often, when a business isn't doing well, it's not just about not having enough cash flow —this usually points to a bigger problem with how they're marketing themselves. For example, a product might not be what customers are looking for, it could be priced too high, or the buying experience might be driving customers away. Or it might be that people are confused about what the product actually does. Having a solid marketing strategy is essential. Many business leaders don't have the proper tools and focus on immediate actions rather than developing a long-term strategy. That's what we specialise in - put simply we help you build a marketing strategy that delivers predictable, and scalable growth.
A lot of top marketing professionals prefer to work independently or run their own small businesses. We choose not to have them on a regular salary to keep our costs low, which lets us charge you less while still making a profit. This approach also allows us to work with marketing experts from all over the world, which means we can offer you a wide range of skills and knowledge.
If you would like to know anything else about what we do and how we can help grow your business, just get in touch.
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