Fractional Marketing Services for SMEs.
Our fractional marketing services are designed to adapt to the evolving needs of SMEs to deliver scalable and predictable growth. Whether you need to evaluate your marketing performance, fill a leadership gap, or develop your sales and marketing talent, our solutions can be delivered remotely, on-site or a combination of both offering maximum choice and flexibility.
Evaluate Your Marketing Capability with an Audit.
Our Marketing Audits provide a comprehensive and independent evaluation of your organisation's marketing capability. We assess key strategic elements including internal and external drivers of competitive advantage, brand positioning, website performance, employer branding, content and systems. We'll identify and prioritise where you should concentrate marketing resources to unlock your organisation's growth potential and strengthen its competitive advantage.
Hire a Part-Time CMO to fill a Leadership Gap.
We provide three solutions for you to hire a part-time CMO in your business; Fractional, Virtual and Interim to provide on-site, remote and absence cover support respectively. Our accredited marketing experts integrate directly into your business, driving growth, navigating market changes, and enhancing your overall competitive advantage. We do this in the most agile, adaptable and affordable way.
Courses to Upskill Sales & Marketing Professionals.
Unlock the full potential of your sales and marketing teams through our transformative learning and mentoring programs. Invest in the professional development of your talent and witness their growth as they acquire invaluable skills and knowledge, taking your business to new heights.
Key Service Benefits:
All of our fractional marketing services are designed to deliver what progressive business leaders demand.
Agile.
Adaptable.
Affordable.
Accredited.
Award Winning Fractional Marketing Services.
In 2024 we were awarded 'Best Fractional CMO Hire Company UK' and 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.
Why You Should Consider VCMO for Outsourced Marketing Services.
Whether you're an owner-manager of a dynamic startup operating without a CMO, or an investor needing to optimise the marketing capability of a portfolio company, here's twelve reasons why you should consider outsourcing your marketing needs to VCMO.
FAQ’s
Yes. Our Fractional Marketing Executives have been carefully selected for their exceptional breadth of multi-sector experience, credentials from leading marketing organisations or unrivalled expertise within specific verticals. We leave no stone unturned in assembling a team of experts that possess a diverse range of skills, knowledge and diversity, enabling us to deliver unparalleled value across multiple industries.
As we continue to expand and evolve, our strength in depth will also grow. With each addition to our roster of top-tier marketing experts, we further enhance our capacity to cater to your unique needs and unlock opportunities for growth.
Yes. We recognise the value of a strong working relationship you may have established with your current marketing supplier(s), and we fully respect that. We believe in nurturing successful partnerships. However, we also understand that comfort and familiarity can sometimes lead to complacency, resulting in diminished levels of service and value. That's why we advocate for the continuous evaluation and benchmarking of your existing marketing suppliers against others in the industry.
Our independent position empowers us to assist you in this process, without disrupting the status quo. We bring an unbiased perspective, enabling you to assess and compare the performance and offerings of your current suppliers, all while maintaining the integrity of your existing relationships. Our value lies in unlocking untapped potential and ensuring that you receive the optimal levels of service, value, and innovation.
By embracing periodic evaluation, you can unleash a new wave of excellence without sacrificing the foundation of trust you've built. Let us be your strategic ally in enhancing the effectiveness and impact of your marketing partnerships, all while preserving the harmony you've cultivated.
The prices for our audits and marketing courses are set and cannot be changed. But, if you're looking to hire a Fractional Marketing Executive with a specific Scope of Work under our Fixed Pricing Plan, there's room to agree on a fixed price rather than a daily rate. This approach adds flexibility, allowing for budget adjustments and providing more predictable costs.
Yes – we want to be transparent about this. Our delivery partners value the vital role we play in connecting them with exciting marketing transformation opportunities. These act as shining showcases for their brilliance, paving the way for prestigious industry awards and recognition. In our commitment to fostering mutually beneficial relationships, we provide our delivery partners with a distinct advantage.
By sparing them the time and cost commitments of intensive business development activities, we streamline their journey towards success. As a result, VCMO receives a percentage of the project cost, allowing us to continue delivering exceptional value to our clients. It's important to note that the percentage varies for each business partner, reflecting their unique business models and margins.
However, we maintain a firm stance to ensure transparency and fairness. We insist that our delivery partners do not mark up their costs to absorb VCMO's client introduction fee, safeguarding the integrity of the partnership. Furthermore, we believe in fostering long-term growth and sustainability. After the initial 12 months, we cease receiving a percentage of the client spend, enabling both our clients and delivery partners to enjoy the full fruits of their collaborative endeavours.
Yes. We have a desire and capability that transcends borders and embraces the global stage. Our business model empowers us to deliver our services anywhere globally. If your business is located outside of the United Kingdom, simply get in touch to explore how we can support you.
Unlike many professional service providers, we prioritise transparency, flexibility and affordability. We aim to ensure you know the cost of our services and the outstanding value you'll receive before reaching out to us. Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have simpler marketing requirements and limited budgets compared to larger, established enterprises. Our pricing starts from £750 plus VAT per day.
It is difficult to give a precise answer as every business has a unique marketing context. The rate of growth will be dictated by the level of investment you're making in the marketing transformation and the degree to which your organisational culture embraces change. Timing is another consideration - are you looking to transform your marketing capability to catch up with your competitors, or to leap-frog them? Regardless of the context, engaging our services will deliver a faster rate of growth compared to operating your business without a chief marketing officer or senior marketing leader.
If we have a marketing executive ready, we can start working in your business within just a few days. How soon we begin mostly depends on how quickly you're able to meet and share information with us. If you're open to having a virtual CMO for remote assistance, we can get going even faster than if you need someone on-site.
While technically possible, we'd find it disappointing. Our highest priority is the trust we establish in our business relationships. You can choose to work directly with a Fractional Marketing Executive within the VCMO network, but keep in mind that you'll be subject to their specific terms, pricing, and IT systems.
No. Nor are we a ‘marketing consultancy’. Picture us as your long-term marketing business partner, offering a distinctive approach that sets us apart from traditional consultants and agencies. While consultants often focus on quick tactical wins, we transcend those limitations. Yes, we excel at delivering tangible outcomes, but our true capability and passion lies in equipping you with strategies, tools and capability to thrive in the face of future uncertainties.
We exist to help you transform your marketing capability into sustainable competitive advantage that delivers predictable, scalable growth. Our approach is forward-thinking and visionary. We collaborate closely with you to develop a roadmap that anticipates market shifts, identifies emerging opportunities, and leverages your unique strengths to mitigate market threats.
By prioritising long-term success, we empower you to navigate the ever-evolving business landscape with confidence and resilience.
While we strive for strong matches, we understand that issues may arise. If you feel the support from your Fractional Marketing Executive is not satisfactory, you can raise the matter with our Founder, Paul Mills through our complaints procedure. We will work towards finding a resolution, which may involve assigning a different Fractional Executive through to disengaging from our services without any penalty.
True strategic marketing transcends industry boundaries. We are ready to support organisations of all sizes and sectors, at any stage of their business lifecycle. Clients that get the most value from us are those who recognise the true value of external strategic support, possess an unwavering ambition to drive growth, and fosters a culture that embraces change. Generally speaking, our clients typically have a minimum turnover of £2m / €2m / $2m.
When you need support from an agency, you'll directly contract with them, not VCMO. This approach keeps the process straightforward. We're here to assist you in finding the right agency, setting up briefs, and overseeing the relationship, but the agency will bill you directly for their services.
It’s unlikely, especially if you approach our partners with a limited background in marketing. Our relationships with our delivery partners run deep, encompassing an intimate understanding of their preferences, communication styles, operational methods, and how to unlock their hidden potential. We have mastered the art of extracting added value from our partnerships.
But that's not all. We possess the unique ability to navigate the intricate dynamics of project delivery, effortlessly ensuring timeliness and adherence to budget. Say goodbye to the burdensome task of difficult conversations. We adeptly "turn the screw" to maintain a seamless flow of progress, saving you precious time and emotional energy. Our Fractional CMOs take charge of project management, acting as the guiding force that propels our delivery partners towards delivering the highest level of value and the most potent outcomes.
If you'd like to find out more about our marketing services, simply get in touch.
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