Marketing Glossary.

Unveil the true meaning of frequently used acronyms and buzzwords in the world of marketing.

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Account Based Marketing

Balanced Scorecard

Business Model Canvas

CMO Chief Marketing Officer

Call To Action (CTA)

Click Through Rate CTR

Competitive Advantage

Content Management System (CMS)

Customer Excellence

Customer Journey Mapping

Customer Relationship Marketing (CRM)

Demand Generation

Digital Marketing

Email Marketing

Experiential Marketing

Fractional Marketing Executive

Google Analytics

Lead Generation

Marketing Concept

Net Promoter Score (NPS)

Online Marketing

PESTEL Analysis

Porter’s 5 Forces Model

Portfolio Executive

Target Audience

Unique Selling Proposition (USP)

Value Proposition

Zero Moment of Truth

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Marketing Insights

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Blogs

Blogs

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Events

Events

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Glossary

Glossary

Understand the meaning behind common marketing terms.

Podcasts

Podcasts

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