External Marketing Audit Service.

Unlock the Potential of Your External Marketing Strategy.

Understanding how your organisation is perceived in the market and the effectiveness of your marketing efforts is vital for sustainable growth. However, assessing these factors accurately can be a daunting task for business leaders. That's where our comprehensive External Marketing Audit comes in.

Uncover Insights, Seize Opportunities, and Drive Success.

Let our experts conduct a systematic and thorough examination of your organisation's external marketing ecosystem. Our goal is to help you gain valuable insights, identify areas for improvement, and develop impactful marketing strategies that drive growth and success.

What Our External Marketing Audit Includes.

Our External Marketing Audit covers a wide range of crucial components:

• Market Positioning: We assess your market positioning, including your unique value proposition, target audience, and competitive advantage.
• Customer Insights: We gather and analyse customer data to gain a deep understanding of their needs, preferences, and behaviour.
• Brand Perception: We evaluate how your brand is perceived in the market and identify opportunities to enhance brand equity.
• Market Environment: We analyse market forces that may present opportunities or threats using the PESTEL strategic framework.
• Competitive Landscape: We analyse your competitors' strategies, strengths, weaknesses, and market positioning using Porter’s Five Forces Model.
• Marketing Strategy Evaluation: We review your current marketing strategies and tactics to identify areas for improvement and optimisation.
• Channel Effectiveness: We assess the performance and ROI of your marketing channels to maximise their impact.
• Campaign Analysis: We evaluate the effectiveness of your past marketing campaigns and identify opportunities for future success.
• Digital Presence: We analyse your online presence, including your website, social media, and digital marketing efforts.
• Recommendations: We provide actionable recommendations and strategies to enhance your external marketing performance, address weaknesses, capitalise on opportunities, and achieve your organisational goals.

Our Thorough and Collaborative Approach.

Throughout the External Marketing Audit process, our experienced marketing advisors work in collaboration with your team. We conduct in-depth research, collect relevant data, and utilise strategic frameworks to gain a comprehensive understanding of your organisation. Our approach combines qualitative and quantitative analysis to provide you with a holistic assessment.

An efficient audit process.

We ensure a smooth and efficient audit process to minimise disruption to your business. Our process typically follows these steps:

1. Initial Discovery Session: We understand your business goals, agree on key contact points, and establish the data-sharing process.
2. Engagement Letter and Confidentiality Agreement: We issue the necessary documents to formalise our engagement.
3. Stakeholder Identification and Scheduling: We work with you to identify key stakeholders and schedule interviews and meetings.
4. Questionnaires and Business Information: We send questionnaires to key stakeholders and gather relevant business information from you.
5. Data Gathering and Interpretation: We continue data gathering, conduct interviews, and interpret the information collected.
6. Audit Report Building: We compile all findings, insights, and recommendations into a detailed audit report.
7. Audit Presentation: We present the audit report to you, highlighting key insights and recommendations.

Convenient and secure collaboration.

While most of the audit can be conducted remotely, some aspects may require on-site presence. We request access to a designated contact who can assist with information sharing and scheduling. Rest assured, we uphold strict confidentiality, securely storing your business information in a data room on our client portal. For extra assurance, we enter into a mutual confidentiality agreement before the engagement begins.

Audit Deliverables.

Upon completion of the External Marketing Audit data gathering process, we provide:

• Detailed Audit Report: A comprehensive report highlighting key findings, insights, and tailored recommendations for your external marketing strategy.
• Actionable Strategies: Recommendations to optimise your marketing efforts, improve brand perception, and seize growth opportunities.
• Prioritised Action Plan: A step-by-step plan outlining the actions needed to enhance your external marketing capabilities and achieve sustainable success.

Our Pricing - Simple, Transparent, and Affordable.

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our fixed pricing is:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:

£5,000 +VAT / €5,850 / $6,500;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:

£10,000 +VAT / €11,700 / $13,000;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:

£15,000 +VAT / €17,550 / $19,500.