Internal Marketing Audit Service.

Gain a Deeper Understanding of Your Competitive Advantage.

As a business, understanding your internal strengths and weaknesses and their impact on your competitive advantage is crucial for growth in the market. However, accurately measuring these drivers can be challenging for many owner-managers and business leaders. That's where our comprehensive Internal Marketing Audit comes in.

Uncover Insights, Drive Growth, and Achieve Success.

Let us conduct a systematic and comprehensive examination of your organisation's marketing ecosystem. Our goal is to help you uncover valuable insights, identify areas for improvement, and develop effective marketing strategies that drive growth and sustainable success.

What Our Internal Marketing Audit Includes.

Our Internal Marketing Audit covers a wide range of essential components:

• Data Gathering: We collect relevant information about your organisation's marketing strategies, goals, target audience, branding, and past marketing efforts.
• Resource Analysis: We evaluate your marketing resources, such as budget, personnel, technology, and infrastructure.
• Capability Assessment: We assess your marketing team's skills, expertise, and competencies.
• Process Evaluation: We review your marketing processes and workflows to identify areas for improvement, efficiency, and effectiveness.
• Cultural Analysis: We examine your organisational culture and its impact on marketing activities, communication, and decision-making.
• Brand Positioning: We analyse your brand positioning, buyer personas, value proposition and consistency in telling your brand story across different marketing channels to multiple audiences.
• Goal Alignment: We assess the alignment of your marketing objectives with your overall business goals and strategies.
• Competitive Analysis: We evaluate your competitive landscape, including direct and indirect competitors', positioning, and marketing tactics. We also explore how well you leverage various channels to win and retain business.
• SWOT Analysis: We conduct a comprehensive SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.

Our Thorough and Collaborative Approach.

Throughout the Internal Marketing Audit process, our Fractional CMOs work collaboratively with your team. We conduct interviews, gather data, and utilise strategic frameworks to gain a comprehensive understanding of your organisation. Our ‘analyse everything’ approach combines qualitative and quantitative analysis to provide you with a holistic assessment.

An efficient audit process.

We meticulously plan every audit to ensure minimal business disruption and agile information sharing. Our process typically follows these steps:

1. Initial Discovery Session: We understand your business goals, agree on key contact points, and establish the data-sharing process.
2. Engagement Letter and Confidentiality Agreement: We issue the necessary documents to formalise our engagement.
3. Stakeholder Identification and Scheduling: We work with you to identify key stakeholders and schedule interviews and meetings.
4. Questionnaires and Business Information: We send questionnaires to key stakeholders and gather relevant business information from you.
5. Data Gathering and Interpretation: We continue data gathering, conduct interviews, and interpret the information collected.
6. Audit Report Building: We compile all findings, insights, and recommendations into a detailed audit report.
7. Present Findings: We submit the audit report to you, highlighting key insights and recommendations. We also present a summary to your Senior Leadership Team for Q&A.

Convenient and secure collaboration.

While most of the audit can be conducted remotely, some aspects may require on-site presence. We request access to a designated contact who can assist with information sharing and scheduling of people's diaries. For your assurance, we maintain high levels of confidentiality and data security throughout the audit process:

• Mutual Confidentiality Agreement: We enter into a Mutual Confidentiality Agreement (MCA) before the engagement begins. The MCA is issued electronically and can be filled and signed online. Upon completion you receive a copy of the MCA and a certificate of signature for your compliance records.
• Secure Data Sharing Client Portal: During the audit process we will request business information from you. At the point of engagement, we will build a secure client portal which is held in our Microsoft Teams tenant on a European Azure Windows server. Access to the client portal will be strictly limited to the Fractional CMO conducting the audit and key stakeholders authorised by you. Any business information you share with VCMO will be deleted from our systems at the end of the engagement. An email and screenshots confirming deletion will be sent to you.
  

Audit Deliverables.

• Detailed Audit Report: We provide actionable recommendations and strategies to enhance your marketing performance, address weaknesses, capitalise on opportunities, and achieve organisational goals.
• Management Presentation: We present a summary of our findings to your Senior Leadership Team and take questions. This can be delivered face-to-face or remotely.
• We minimise business disruption: We keep interviews with key stakeholders as short as reasonably possible. Most of the audit will be conducted remotely through video conferencing and e-surveys.
• We maintain high levels of confidentiality: We ask you to sign a Mutual Confidentiality Agreement (MCA) at initial engagement. All data sharing is managed through a secure client portal (Microsoft Teams) with access limited to approved individuals.
• We ensure high levels of professionalism and discretion throughout the entire audit process especially when conducting interviews with internal and external stakeholders, suppliers & business partners.
  

Our Pricing - Simple, Transparent, and Affordable.

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our fixed pricing is:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:

£5,000 +VAT / €5,850 / $6,500;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:

£10,000 +VAT / €11,700 / $13,000;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:

£15,000 +VAT / €17,550 / $19,500.

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