Hire a Fractional CMO (Chief Marketing).

Marketing Habits That Suggest You Need Fractional CMO Expertise.

Throughout their journey, businesses encounter marketing hurdles that, if not addressed, can manifest into something bigger, draining resources, cause frustration, and hamper growth. These challenges often stem from a deficit in strategic marketing leadership, resulting in detrimental practices such as:

• Skipping regular research on customers, competitors, or market trends.
• Neglecting continuous development for sales and marketing teams.
• Non-marketing professionals making crucial marketing choices.
• Formulating business strategies based on previous years' sales.
• Failing to use strategic marketing frameworks for planning.
• Recruiting marketing staff with unsuitable qualifications.
• Sales and marketing teams operating independently.
• Relying on intuition instead of data-driven decisions.
• A lack of unified vision within the leadership team.
• Entrusting marketing tasks to ill-suited agencies.

When to Bring a Fractional CMO Into Your Business.

Thinking about shaking up your marketing approach or improving sales results? Bringing a Fractional CMO into your business might be the answer. Here are some common signals that it's time to consider this leadership option:

1. Budget Constraints: You seek cost-effective access to high-level marketing leadership, preserving resources for other priorities.
2. Specialised Expertise: You require tailored expert guidance, specifically addressing industry or niche requirements for strategic success.
3. Short-Term Needs: You prefer on-demand marketing leadership for project-specific requirements, without a long-term commitment.
4. Scalability: You aim to seamlessly expand marketing operations to meet growing product or service demands.
5. Market Expansion: You need insights and strategies for successful market growth, minimising risks and costly errors.
6. Fresh Approaches: You're looking to inject new perspectives into your marketing approach, fostering innovation and competitiveness.
7. Specific Challenges: You need targeted and agile solutions for addressing and resolving particular marketing issues, optimising performance and results.
8. Transition Periods: You're navigating leadership transitions and require guidance to ensure business continuity and adaptability.
9. Resource Flexibility: You aim to easily adjust marketing resources as business needs change, optimising efficiency and effectiveness.

Features of Our Fractional CMO Hire Service Includes...

How Much Does It Cost to Hire a Fractional CMO?

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our standard day rate is as follows:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:
£750 +VAT per day / €900 / $950;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:
£1,000 +VAT per day / €1,200 / $1,300;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:
£1,300 +VAT per day / €1,500 / $1,700.

Read more: How Much Does It Cost to Hire a Fractional CMO.