About Andy.
Andy is a highly experienced sales and marketing strategist with a formidable track record in B2B telecoms, electronics, solution on chip (SoC) and SaaS. Drawing on his wealth of corporate experience with industry giants like Marconi, Equant, and Informa, Andy's expertise extends to services, electronic manufacturing, distribution services, and cutting-edge property technology including building information management (BIM), digital twins, augmented reality (AR), and seamless data integration.
With demonstrable success in international sales and marketing spanning North America, Europe, and Asia-Pacific, Andy is the go-to expert for developing Go-To-Market and key account strategies in these regions. As a thought leader and influencer, Andy is adept at communicating authoritatively to build relationships as a trusted partner with prospects, clients, and internal cross-functional teams to successfully deliver and secure profitable business.
With a degree in Marketing Engineering from Huddersfield University and a distinguished Fellow of the Institute of Marketing (FCIM), Andy combines academic excellence with real-world prowess that sets him apart in the marketing landscape.
"Over the years, I've observed that many B2B tech startup sales and marketing issues stem from neglecting strategic marketing in their early stages. Proper timing and prioritising foundational tasks are crucial for success."
Marketing Superpowers.
- Strategic Insight
- Identifying Business Issues
- Delivering Real Answers
Marketing Projects Delivered by Andy.
CEO - CodeBook International
Transformed a software solution into a product, revamped branding and communications, expanded global presence through pr and exhibitions, and built sales partnerships, boosting sales from £300K to £1 million in four years. (Delivered whilst at CodeBook International).
Senior Manager (Strategic Telecoms) - Toshiba
Identified, assessed and validated market potentials for Toshiba's communications portfolio in the Pan European market, guiding the business towards entering the GSM mobile phone sector through technology partnerships. (Delivered whilst at Toshiba).
Sales & Marketing Director - Informa (EMC Publication)
Led the transition of a family business, acquired by Informa, to e-commerce, developed a subscription program, and rebranded the World Cellular Information Service, achieving 300% growth in three years. (Delivered whilst at Informa).
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Marketing Resources.
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