About Jay.
With over 15 years of experience in marketing, leadership, and entrepreneurship, Jay is a business-minded strategic leader who blends creativity, innovation, and insights to drive growth and impact.
Jay is Co-founder and former CMO of UNiDAYS, a successful high-growth SaaS business that became a global leader in student marketplaces and digital verification. Since 2017 he has driven growth in the professional body sector, establishing new revenue streams and digital strategies to highly engaged communities.
He is a Fellow of the Chartered Institute of Marketing (FCIM) and is a supporter of other not-for-profit causes, providing strategic input through non-executive director roles.
"Businesses should stand out for the right reasons. I help them to find their voice and connect with the right audiences in meaningful ways."
Marketing Superpowers.
- Brand voice and positioning
- Digital Strategy
- Mentoring and inspiring teams
Marketing Projects Delivered by Jay.
Marketing Director - The Institute of Leadership
Delivered rebrand programme, repositioning the organisation in the professional body space as the brand 100% focused on leadership practice and science, and successfully reversing the effect of brand confusion and wrongful association following a previous de-merger. (Delivered whilst at The Institute of Leadership.)
Co-founder & CMO - UNiDAYS
Generated exponential growth through global rollout. 250k users acquired during US launch campaign, through performance marketing, brand ambassadors, brand partnerships and referral strategy. Achieved 1m verified users in Australian market through multichannel media and activation campaign and brand partners. UK market at 90%. (Delivered whilst at UNiDAYS).
Head of Digital Strategy - The Institute of Leadership & Management
Led ‘the Big Switch’ project to introduce B2B services to the Institute for the first time - transitioning from a solely B2C membership offer. Evolved bespoke e-learning solution and rolled out the MyLeadership brand to public and private sector markets. (Delivered whilst at The Institute of Leadership & Management).
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Marketing Resources.
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