Struggling to Build a Marketing Function from Scratch?

Many businesses face the challenge of establishing an effective marketing function without prior experience. Without the right strategy, resources, and structure, it’s difficult to align marketing efforts with business objectives, resulting in missed opportunities and wasted resources.

The Risks of Not Having a Marketing Function in Place

Without a dedicated marketing function, businesses risk disorganised efforts, inconsistent messaging, and missed growth opportunities. This can lead to poor brand visibility, low demand generation, and a lack of competitive advantage, making it difficult to scale effectively.

Build a Marketing Function That Drives Success

At VCMO, we help businesses establish marketing functions from the ground up, ensuring they are built on a solid foundation. From structuring your team to defining clear roles, strategies, and processes, we create a marketing function that delivers consistent results.

How We Help You Build a Marketing Function

• Team Structure: Create a clear structure for your marketing team with defined roles and responsibilities.
• Marketing Strategy: Develop a marketing strategy aligned with your business goals.
• Technology Integration: Implement the right marketing technologies (MarTech) to streamline operations.
• Budgeting & Planning: Establish a clear budget and marketing plan for sustainable growth.
• Ongoing Training: Equip your team with the skills and knowledge needed to execute campaigns effectively.

"Building a marketing function from scratch is essential for scaling growth. A well-structured team and strategy allow businesses to compete effectively and drive consistent results."

Paul Mills
Founder, VCMO

Why Choose VCMO to Build Your Marketing Function?

1. Proven Expertise: Extensive experience in setting up marketing teams from scratch.
2. Tailored Solutions: We build marketing functions based on your business’s specific needs.
3. Sustainable Growth: Our approach ensures your marketing function is scalable and future-proof.
4. Comprehensive Support: From team building to strategy execution, we provide end-to-end support.