Free Online Marketing Audit
Identify gaps and optimise your marketing strategy with expert insights — it's completely free and takes just 10 minutes.
Is Your Marketing Underperforming?
Many businesses struggle to understand why their marketing efforts aren’t yielding desired results. Inefficient campaigns, poor targeting, or outdated strategies can prevent your business from achieving its potential. Without clear insights, it’s impossible to identify what needs to change.
Paul Mills
Founder, VCMO
Is Your Marketing Underperforming?
Many businesses struggle to understand why their marketing efforts aren’t yielding desired results. Inefficient campaigns, poor targeting, or outdated strategies can prevent your business from achieving its potential. Without clear insights, it’s impossible to identify what needs to change.
Paul Mills
Founder, VCMO
The Risks of Continuing Without a Marketing Audit
If you’re running marketing activities without data-driven analysis, you may be wasting valuable resources on ineffective tactics. Poor marketing performance can result in missed opportunities, low customer engagement, and slow business growth. Without a marketing audit, your efforts may continue down the wrong path, costing your business time and money.
Optimise Your Marketing Performance with a Free Online Marketing Audit
Our free online marketing audit offers a comprehensive review of your marketing performance at the strategic, operational and cultural level. We analyse 14 critical dimensions using our ‘BANKSE’ framework, providing actionable insights to enhance your strategy and improve ROI. With no cost involved, it's a risk-free way to get a clear view of your current marketing performance.
How our Free Online Marketing Audit Works
At VCMO, our values are rooted in thorough analysis, challenging assumptions, sparking creativity, and delivering tangible growth.
Data Gathering
Summary Result
Marketing Scorecard
What Our BANKSE Framework Covers
We've developed a six-pillar framework - 'BANKSE' - to ensure our marketing audit comprehensively covers the most critical elements of your marketing ecosystem:
- Build: This pillar evaluates if you have built a brand and a business strategy that generates and protects an unfair competitive advantage.
- Attract: This evaluates if your communication strategy creates awareness and desire to buy your products or services among your ideal target customers.
- Nurture: This pillar evaluates how well you convert demand into paying customers. It also evaluates if your pricing strategy reflects the true value that you promise to deliver.
- Keep: This evaluates if your customers are die-hard brand advocates and whether your innovation strategy prevents them from switching to your competitors.
- Systems: This pillar evaluates if your marketing stack is fit for purpose, how easily you can measure your activities and how much value you get from your marketing suppliers.
- Excellence: This pillar evaluates if your marketing activities are compliant. It also explores if you are a customer-orientated organisation and the effectiveness of your marketing leadership.
Why Choose Our Free Online Marketing Audit?
At VCMO, our values are rooted in thorough analysis, challenging assumptions, sparking creativity, and delivering tangible growth.
Thorough Analysis
Rapid Results
Free of Charge
Free Workshop
Award Winning Marketing Auditing
Clients choose VCMO for many reasons. We bring not just award-winning expertise, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.
Get a detailed view of your marketing performance with a free online marketing audit and start improving your results today.
FAQ’s
No, there's no obligation to use our services following the discovery session. After completing our Marketing Audit, we offer a chance to review the Scorecard outcomes with you, at no cost to you. We'll share our honest, independent insights to clarify your marketing situation and potential challenges. The decision to reflect on this discussion and whether to engage with our services further is entirely up to you. We won't pressure you with follow-up emails. If you choose to explore our services at a later point, we're here to demonstrate how we can transform your marketing.
Yes, the average completion time is currently 9 minutes, although it can vary depending on distractions. We suggest finding a quiet place where you won't be disturbed to help you concentrate on the questions.
There is no catch. We want to offer business leaders immediate value when they stumble upon VCMO. As a services-based organisation, it is hard for us to show you our expertise until you engage with us. Our free online Marketing Audit offers a glimpse into our capability without you having to part with any money.
The only cost to you is about 10 minutes of your time to answer some questions. The personalised Scorecard you receive on completion will give you plenty of food for thought. It will highlight areas of marketing where you're doing well, and recommendations for elements you can improve.
We provide further value by offering a no-obligation discovery workshop where our experts will discuss your marketing requirements in more detail. There is no hard sell for you to engage with our services. All we care about is helping your organisation do better marketing.
Our free online marketing audit aims to quickly assess your current marketing situation at a high level. In contrast, our paid audits delve much deeper into your business. They build upon the online audit's insights, requiring access to business information, conducting interviews with your leadership team, and performing extensive research. This thorough investigation usually spans 5-10 days over a period of 4-8 weeks, varying with your business size and how swiftly you can share information. The result is a detailed report with actionable plans for you to implement.
Our online marketing audit is a digital process, enabling us to provide it without cost. We think it's crucial for businesses to experience a preview of the value and expertise we bring. Offering the discovery session for free aligns with our belief that engaging directly with business leaders is a better investment of our time and resources than spending on ads and attending trade events. Our goal is to enhance businesses' marketing capabilities, and offering our online audit for free is part of our commitment to this mission.
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