discover your marketing capability score

Free Online Marketing Audit

Identify gaps and optimise your marketing strategy with expert insights — it's completely free and takes just 10 minutes.

Is Your Marketing Underperforming?

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Many businesses struggle to understand why their marketing efforts aren’t yielding desired results. Inefficient campaigns, poor targeting, or outdated strategies can prevent your business from achieving its potential. Without clear insights, it’s impossible to identify what needs to change.

Paul Mills
Founder, VCMO

Person at desk with a business problem
take our free audit

Is Your Marketing Underperforming?

Many businesses struggle to understand why their marketing efforts aren’t yielding desired results. Inefficient campaigns, poor targeting, or outdated strategies can prevent your business from achieving its potential. Without clear insights, it’s impossible to identify what needs to change.

Paul Mills
Founder, VCMO

marketing bad habits

The Risks of Continuing Without a Marketing Audit

If you’re running marketing activities without data-driven analysis, you may be wasting valuable resources on ineffective tactics. Poor marketing performance can result in missed opportunities, low customer engagement, and slow business growth. Without a marketing audit, your efforts may continue down the wrong path, costing your business time and money.

no cost - takes 10 minutes

Optimise Your Marketing Performance with a Free Online Marketing Audit

Our free online marketing audit offers a comprehensive review of your marketing performance at the strategic, operational and cultural level. We analyse 14 critical dimensions using our ‘BANKSE’ framework, providing actionable insights to enhance your strategy and improve ROI. With no cost involved, it's a risk-free way to get a clear view of your current marketing performance.

What Our BANKSE Framework Covers

We've developed a six-pillar framework - 'BANKSE' - to ensure our marketing audit comprehensively covers the most critical elements of your marketing ecosystem:

  • Build: This pillar evaluates if you have built a brand and a business strategy that generates and protects an unfair competitive advantage.
  • Attract: This evaluates if your communication strategy creates awareness and desire to buy your products or services among your ideal target customers.
  • Nurture: This pillar evaluates how well you convert demand into paying customers. It also evaluates if your pricing strategy reflects the true value that you promise to deliver.
  • Keep: This evaluates if your customers are die-hard brand advocates and whether your innovation strategy prevents them from switching to your competitors.
  • Systems: This pillar evaluates if your marketing stack is fit for purpose, how easily you can measure your activities and how much value you get from your marketing suppliers.
  • Excellence: This pillar evaluates if your marketing activities are compliant. It also explores if you are a customer-orientated organisation and the effectiveness of your marketing leadership.
REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

Get a detailed view of your marketing performance with a free online marketing audit and start improving your results today.

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