finding the root cause of marketing problems

Marketing Analysis that Unlocks Business Success

Unlock insights, optimise strategies, and boost performance with our expert marketing audits, tailored to your evolving business needs.

Is Your Marketing Underperforming?

If your marketing efforts aren’t delivering the expected results, your strategy may have blind spots. Poor targeting, inconsistent messaging, or ineffective campaigns could hinder your growth. Without a clear understanding of these issues, you risk wasting time and resources on unproductive tactics.

The Cost of Not Knowing

Lack of visibility into your marketing performance can lead to missed opportunities, lower ROI, and stagnation. Poorly optimised campaigns, disconnected brand messaging, or underperforming channels mean you’re falling behind competitors and losing market share.

Uncover the Root Cause with Marketing Analysis

Analyse everything, break assumptions

Our Marketing Analysis services offer a comprehensive audit of your marketing efforts. We leverage data and expert insights to uncover areas of improvement and unlock growth potential. Each audit is tailored to your business goals, providing actionable strategies to enhance marketing performance.

Person at desk with a business problem
Analyse everything, break assumptions

Uncover the Root Cause with Marketing Analysis

Our Marketing Analysis services offer a comprehensive audit of your marketing efforts. We leverage data and expert insights to uncover areas of improvement and unlock growth potential. Each audit is tailored to your business goals, providing actionable strategies to enhance marketing performance.

Fixed Price Marketing Audits

We’re dedicated to transforming marketing challenges by conducting a thorough root cause analysis. Our approach leverages strategic frameworks, external perspectives, and unbiased opinions to drive meaningful change. As your trusted independent advisor, we challenge assumptions with empirical data, foster a mindset shift and help you overcome entrenched attitudes and bad marketing habits.

assess drivers of competitive advantage

Internal Marketing Audit

Assess your organisation’s resources, processes, brand positioning, and strategic alignment to identify internal drivers of competitive advantage and growth opportunities.

identify market opportunities & threats

External Marketing Audit

Analyse external market factors, including trends, competitive landscape, and customer behaviour, to identify market opportunities and mitigate threats.

identify how to develop more brand power

Brand Audit

Evaluate your brand’s value proposition, positioning, visual identity, and target audience perception to enhance brand equity and assert greater influence over your market.

identify how to drive higher levels of demand

Content Strategy Audit

Review your content quality, relevance, and distribution channels to optimise your content strategy and generate higher engagement with your target audience.

indentify how to attract & retain better talent

Employer Brand Audit

Examine your employer brand reputation, covering culture, values, recruitment, retention strategies, and employee experience. Identify areas for improvement to build a compelling employer brand that attracts and retains top talent.

takes just 10 minutes

Free Online Marketing Audit

Want a detailed scorecard of your marketing capability? Our free online health check assesses your organisation’s marketing performance across strategic, operational, and cultural levels. Receive a personalised report with recommendations for improvement, plus a complimentary workshop with our experts to discuss your results. It’s quick, free, and designed to give you valuable insights into your marketing capabilities.

REASONS TO BELIEVE

Award Winning Marketing Auditing.

In 2024 we were awarded 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

Ready to optimise your marketing strategy? Let our comprehensive audits unlock new opportunities for growth and success.

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