finding the root cause of marketing problems

Marketing Analysis that Unlocks Business Success

Unlock insights, optimise strategies, and boost performance with our expert marketing audits, tailored to your evolving business needs.

Is Your Marketing Underperforming?

marketing analysis

Many businesses struggle to identify why their marketing efforts aren’t yielding the desired results. Without proper marketing analysis, you may be targeting the wrong audience, using inefficient channels, or missing opportunities to optimise your messaging. This lack of insight can prevent your business from scaling effectively.

Paul Mills
Founder, VCMO

Person at desk with a business problem
marketing analysis

Is Your Marketing Underperforming?

Many businesses struggle to identify why their marketing efforts aren’t yielding the desired results. Without proper marketing analysis, you may be targeting the wrong audience, using inefficient channels, or missing opportunities to optimise your messaging. This lack of insight can prevent your business from scaling effectively.

Paul Mills
Founder, VCMO

marketing bad habits

The Hidden Costs of Neglecting Marketing Analysis

Without a clear understanding of what's working and what's not, your marketing efforts can become fragmented and costly. Misallocated resources, disjointed campaigns, and poor messaging lead to wasted budget, underperforming strategies, and stagnant growth. Ignoring marketing analysis means you may continue down the same unproductive path, falling behind your competition.

Unlock Growth with Data-Driven Marketing Audits

Our comprehensive marketing audits dig deep into your business to uncover performance gaps, missed opportunities, and optimisation strategies. By analysing key metrics and conducting a full audit, we provide actionable insights to help you make informed decisions that drive growth and improve ROI.

identify drivers of competitive advantage

Internal Marketing Audit

We assess your organisation’s resources, processes, brand positioning, and strategic alignment to identify your internal drivers of competitive advantage.

identify market opportunities & threats

External Marketing Audit

We analyse external market factors, including trends, competitive landscape, and customer behaviour, to identify market opportunities and mitigate threats.

identify how to develop more brand power

Brand Audit

We evaluate your brand’s value proposition, positioning, visual identity, and target audience perception to enhance brand equity and assert greater influence over your market.

identify how to drive more demand

Content Strategy Audit

We review your content quality, relevance, and distribution channels to optimise your content strategy and generate higher engagement with your target audience.

indentify how to attract & retain top talent

Employer Brand Audit

Examine your employer brand reputation, covering culture, values, recruitment, retention strategies, and employee experience. Identify areas for improvement to build a compelling employer brand that attracts and retains top talent.

establish your starting point

Free Online Marketing Audit

Want a detailed scorecard of your marketing capability? Our free online health check assesses your organisation’s marketing performance across strategic, operational, and cultural levels. Receive a personalised report with recommendations for improvement, plus a complimentary workshop with our experts to discuss your results. It’s quick, free, and designed to give you valuable insights into your marketing capabilities.

Transforming these brands...

REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

Ready to Optimise Your Marketing Strategy?
Let our comprehensive audits unlock new opportunities for growth and success.

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