Marketing Analysis that Unlocks Business Success
Unlock insights, optimise strategies, and boost performance with our expert marketing audits, tailored to your evolving business needs.
Is Your Marketing Underperforming?
If your marketing efforts aren’t delivering the expected results, your strategy may have blind spots. Poor targeting, inconsistent messaging, or ineffective campaigns could hinder your growth. Without a clear understanding of these issues, you risk wasting time and resources on unproductive tactics.
The Cost of Not Knowing
Lack of visibility into your marketing performance can lead to missed opportunities, lower ROI, and stagnation. Poorly optimised campaigns, disconnected brand messaging, or underperforming channels mean you’re falling behind competitors and losing market share.
Uncover the Root Cause with Marketing Analysis
Our Marketing Analysis services offer a comprehensive audit of your marketing efforts. We leverage data and expert insights to uncover areas of improvement and unlock growth potential. Each audit is tailored to your business goals, providing actionable strategies to enhance marketing performance.
Uncover the Root Cause with Marketing Analysis
Our Marketing Analysis services offer a comprehensive audit of your marketing efforts. We leverage data and expert insights to uncover areas of improvement and unlock growth potential. Each audit is tailored to your business goals, providing actionable strategies to enhance marketing performance.
Fixed Price Marketing Audits
We’re dedicated to transforming marketing challenges by conducting a thorough root cause analysis. Our approach leverages strategic frameworks, external perspectives, and unbiased opinions to drive meaningful change. As your trusted independent advisor, we challenge assumptions with empirical data, foster a mindset shift and help you overcome entrenched attitudes and bad marketing habits.
Internal Marketing Audit
Assess your organisation’s resources, processes, brand positioning, and strategic alignment to identify internal drivers of competitive advantage and growth opportunities.
External Marketing Audit
Analyse external market factors, including trends, competitive landscape, and customer behaviour, to identify market opportunities and mitigate threats.
Brand Audit
Evaluate your brand’s value proposition, positioning, visual identity, and target audience perception to enhance brand equity and assert greater influence over your market.
Content Strategy Audit
Review your content quality, relevance, and distribution channels to optimise your content strategy and generate higher engagement with your target audience.
Employer Brand Audit
Examine your employer brand reputation, covering culture, values, recruitment, retention strategies, and employee experience. Identify areas for improvement to build a compelling employer brand that attracts and retains top talent.
Free Online Marketing Audit
Want a detailed scorecard of your marketing capability? Our free online health check assesses your organisation’s marketing performance across strategic, operational, and cultural levels. Receive a personalised report with recommendations for improvement, plus a complimentary workshop with our experts to discuss your results. It’s quick, free, and designed to give you valuable insights into your marketing capabilities.
Key Features of Our Marketing Audits
Your organisation will benefit from our marketing audits through our comprehensive analytical analysis, clarity of strategic solutions and the cost-assurance of a fixed-price service.
Actionable Insights
Expert Guidance
Confidential & Secure
Fixed Pricing
Award Winning Marketing Auditing.
In 2024 we were awarded 'Excellence in Marketing Auditing' at the 2024 Innovation in Business MarTech Awards.
Ready to optimise your marketing strategy? Let our comprehensive audits unlock new opportunities for growth and success.
FAQ’s
Yes. Our Fractional Marketing Executives have been carefully selected for their exceptional breadth of multi-sector experience, credentials from leading marketing organisations or unrivalled expertise within specific verticals. We leave no stone unturned in assembling a team of experts that possess a diverse range of skills, knowledge and diversity, enabling us to deliver unparalleled value across multiple industries.
As we continue to expand and evolve, our strength in depth will also grow. With each addition to our roster of top-tier marketing experts, we further enhance our capacity to cater to your unique needs and unlock opportunities for growth.
To maintain confidentiality, we utilise a Mutual Confidentiality Agreement drafted by a national law firm. This agreement is signed by your organisation, VCMO Limited, and the Fractional CMO. Electronic information exchange is securely managed through our client portal or your preferred data sharing platform. If we need to share information with our delivery partners as part of the audit process, we only do this with your written consent.
Unlike many professional service providers, we prioritise transparency, flexibility and affordability. We aim to ensure you know the cost of our services and the outstanding value you'll receive before reaching out to us. Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have simpler marketing requirements and limited budgets compared to larger, established enterprises. Our pricing starts from £750 plus VAT per day.
The duration of the audit process varies depending on the unique characteristics of each business. Typically, a comprehensive audit takes between 5 to 10 working days, spread over several weeks. This allows for information sharing, stakeholder interviews, research, and report preparation. The timeline is tailored to accommodate your workflow and scheduling processes.
If we have a marketing executive ready, we can start working in your business within just a few days. How soon we begin mostly depends on how quickly you're able to meet and share information with us. If you're open to having a virtual CMO for remote assistance, we can get going even faster than if you need someone on-site.
The onboarding process begins with an initial discovery call to understand your specific marketing challenges. Based on this information, we identify a suitable Fractional CMO to support your audit. You have the opportunity to interview the recommended Fractional CMO for capability and cultural fit. Once you've decided on a CMO, we provide the necessary agreements and documentation to formalise the engagement.
Strategic marketing knows no bounds. We are equipped to assist organisations of all sizes, across various industries and regions, and at any stage of the business journey. The most impactful collaborations arise with clients who acknowledge their marketing challenges, harbour a steadfast drive for growth, and cultivate an environment conducive to change. Typically, our smallest clients boast a minimum turnover of £2m / €2m / $2m, indicating their readiness to invest confidently in our services.
No, our audits are offered at a fixed fee. Our aim is to conduct an in-depth marketing audit efficiently while minimising disruption to your business. However, if the scope of the audit significantly changes from the agreed terms, we will discuss and adjust the engagement accordingly.
Yes. Any travel costs incurred by our Fractional Marketing Executives supporting your business will be itemised on our invoices, and receipts will be provided. For any agreed on-site work, travel and subsistence expenses will be claimed commensurate with your travel policy. This will be agreed with you before any travel commitment is made by your Fractional Executive.
Marketing Insights.
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