LinkedIn Social Selling Training for Sales Teams.
This one-day interactive training delivered by MAVERRIK® will transform how your sales team conducts social selling on LinkedIn. Master targeted outreach and networking strategies to connect with key decision-makers. Learn to nurture relationships, secure meetings, and close deals more effectively.
Why Social Selling on LinkedIn Is Important
Social selling is a sales strategy that leverages social media platforms, such as LinkedIn, to connect with prospects, build relationships, and ultimately drive sales. Unlike traditional sales methods such as cold calling or emailing, social selling focuses on engaging with potential customers through valuable content, personalised interactions, and authentic engagement. It involves listening to social conversations, identifying opportunities, and providing relevant insights to address customer needs.
By establishing credibility, trust, and rapport online, sales professionals can nurture leads, shorten sales cycles, and ultimately achieve higher conversion rates. Social selling is about building meaningful connections and adding value to the buyer's journey in today's digital age.
Unlocking Sales Team Potential Through Social Selling Training
From a business development perspective, sales professionals in your organisation should aim to achieve several core goals through social selling on LinkedIn, including:
- Prospecting and Lead Generation: Effectively identify and engage with potential leads and decision-makers within your target audience, expanding the sales pipeline.
- Relationship Building: Cultivate meaningful relationships with prospects by providing valuable insights, engaging content, and personalised interactions, fostering trust and rapport.
- Brand Awareness and Positioning: Enhance the visibility and credibility of your brand by sharing thought leadership content, participating in industry discussions, and showcasing expertise in relevant areas.
- Pipeline Nurturing: Continuously engage with prospects throughout the buyer's journey, providing relevant information and support to guide them towards a purchase decision.
- Meeting and Appointment Setting: Utilise LinkedIn to secure meetings and appointments with key stakeholders, leveraging connections and mutual interests to facilitate conversations.
- Closing Deals: Convert leads into clients/customers by effectively communicating your value proposition(s), addressing objections, and guiding prospects towards a purchasing decision.
- Client Retention and Upselling: Strengthen existing client relationships by providing ongoing support, sharing relevant updates, and identifying opportunities for upselling or cross-selling additional products or services.
Who Is This LinkedIn Training For?
LinkedIn Social Selling Training is tailored for sales teams in any size organisation or sector aiming to leverage LinkedIn for lead generation, content creation, and tracking social selling success.
Who Is This LinkedIn Training For?
LinkedIn Social Selling Training is tailored for sales teams in any size organisation or sector aiming to leverage LinkedIn for lead generation, content creation, and tracking social selling success.
What Will I Learn on this LinkedIn Training?
In this one-day training workshop, your sales professionals will master LinkedIn, covering network building, profile optimisation, content posting for leads, personal branding, Sales Navigator usage, and social selling best practices. They will enhance their understanding of buyer personas and outreach, applying these skills to LinkedIn prospecting and developing effective social selling techniques. The training covers:
LinkedIn Essentials
- Privacy, Analytics and Security
- Building your network
- How LinkedIn works
- The state of LinkedIn
Personal Branding for Sellers
- Using your profile to educate buyers
- 7 elements of successful profiles
- Selling with personality
- Posting content for leads
- Personal branding to increase response
Sales Navigator
- Creating Buyer Personas
- Finding leads and accounts
- Complex searches
- Account Maps
- Buyer Intent
Social Selling
- Time management for social selling
- Tracking your success
- Outreach best practices
- Multi-channel outreach
- Voice and video outreach
How Is the Training Delivered?
When it comes to training solutions, modern businesses demand flexibility. That's why we have chosen to partner with MAVERRIK as this training course can be delivered in-person or virtually in various formats including:
• Workshop
• Online Course
• Adoption Programme
• 1:1 Coaching
• As A Service
How Much Does LinkedIn Social Selling Training Cost?
£4,500 +VAT for a training day delivered to groups of up to 20 sales professionals.
Why We’ve Partnered with MAVERRIK®
Founded by Dean Seddon, MAVERRIK is Europe’s largest independent Social Selling consulting and training company. Since 2014, they have trained more than 200,000 people and helped companies generate more than £200million in new revenue directly attributed to social selling and LinkedIn marketing.
We’ve chosen to partner with MAVERRIK as they understand the real challenges of leveraging social selling and social marketing to build brands and win new business. Their philosophy is that there isn’t a one-size-fits-all approach that works for everyone.
MAVERRIK’s approach is very much aligned to our values which is to help clients meet their goals in a way which is repeatable, scalable and drives results. They also believe that the best results come when learning is fun, training is practical and everyone is supported.
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FAQ’s
If you'd like to arrange bespoke LinkedIn training for your sales team, simply get in touch.
Marketing Insights
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