RETAIN: Engage a Fractional CMO With a Retainer Agreement
At VCMO, we understand that some businesses need long-term marketing leadership. With RETAIN, you gain access to our highly experienced Fractional CMOs through a customisable Retainer Agreement, enabling you benefit from long-term leadership that continuously optimises your marketing efforts.
Unlock Long-Term Marketing Success with a Value-Based Retainer
RETAIN is designed for businesses seeking consistent, high-level marketing leadership to drive long-term success. Unlike traditional retainers based on hourly or daily rates, our value-based retainers align the cost of our services with the measurable outcomes we deliver for your business. Whether you’re focused on increasing brand awareness, generating leads, or driving revenue growth, our marketing expertise ensures that your investment is tied to the value we create.
Why Choose a Value-Based Retainer?
- Results-Driven: Our retainers focus on delivering specific outcomes, such as higher lead generation, improved brand visibility, or enhanced customer engagement.
- Flexible and Scalable: As your business evolves, so does our service. We tailor our approach based on your current needs and long-term goals, ensuring continued alignment with your business objectives.
- Customised for Your Business: Every retainer is built around your unique marketing challenges and opportunities, giving you a strategic partner to help drive growth and achieve tangible results.
What Does the Retainer Include?
Our value-based retainers are designed to deliver measurable results and/or specific marketing outcomes that support your business’s growth. We build each retainer around key success metrics that align with your business goals. During our initial discovery sessions we establish clear, measurable KPIs to ensure your investment delivers tangible results.
Examples of the metrics we track include:
- Demand Generation: Increase qualified leads by X% within Y months.
- Brand Awareness: Boost social media engagement by X% in the first quarter.
- Revenue Growth: Achieve X% increase in revenue from targeted marketing campaigns.
- Conversion Rates: Achieve X% growth in lead conversion rates.
- NPS: Boost customer satisfaction NPS from X to Y.
Success metrics like these allow us to track performance and ensure that our work delivers the business outcomes that matter most to you.
Pricing Based on Value, Not Time
Our value-based retainer model ensures that you pay for outcomes, not hours worked. By aligning our pricing with the results we deliver, we ensure you get maximum value from your investment. The monthly retainer is customised based on the scope of the work and the impact we expect to deliver. This ensures transparency and allows us to scale services based on your evolving needs.
Tailored Pricing for Measurable Impact
Depending on the size of your business and your desired marketing outcomes, our retainers are structured to suit different business needs:
- Small Businesses - Up to 25 employees: From £3,000/month +VAT for ongoing strategic support and light execution.
- Mid-sized Businesses - Up to 250 employees: From £5,000-£10,000/month +VAT for comprehensive campaign management and growth initiatives.
- Large Enterprises - Over 250 employees: From £10,000+/month +VAT for full marketing transformations, including multi-channel campaigns and long-term strategic guidance.
Flexible and Scalable to Fit Your Needs
As your marketing needs evolve, we’ll adjust the retainer to ensure continued alignment with your business’s growth. Whether you’re launching new products, expanding into new markets, or optimising your digital presence, our Fractional Chief Marketing Officers adapt to support you every step of the way.
Ready to Drive Marketing Results with a Value-Based Partner?
If you’re seeking a long-term strategic marketing partner to deliver real, measurable business outcomes, our Retain Pricing Plan is designed to help you succeed. Let’s work together to design a custom retainer that aligns with your goals and delivers the results your business needs.
Additional Engagement Options
If you require shorter-term support or more flexibility, you may prefer one of our other engagement options:
Flex
Fixed
Ready to transform your marketing with a value-based retainer? Contact us today to learn how RETAIN can deliver the marketing results you need.
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