This episode of Fractional Futures offers a CFOs perspective on how to build a marketing strategy aligned with investment goals.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the vital role of fractional CMOs in aligning marketing strategies with business growth objectives. They explore the importance of communication between CFOs and CMOs, the necessity of integrating marketing into strategic planning, and the potential of AI and research in enhancing marketing insights. The conversation emphasizes the need for credibility, relationship-building, and understanding internal clients' needs to drive effective marketing strategies.
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Chapters
00:58 Episode Introduction & Rob Nicholls
01:51 Aligning Marketing with Growth Objectives
03:35 How Marketers Need to Win Board Support
04:36 The Value of Bouncing Ideas Between CMO & CFO
05:57 Why Marketers Must Network in the Business Community
06:52 The Role of CMOs in Strategic Planning
08:13 Setting Realistic Growth Targets
10:04 The CMO's Role in Providing Insights to the Board
14:58 Pitching to the CFO
17:21 Integrating the CMO into Building the Business Plan
21:34 The CFO - Aggregator of Everything in the Business
25:46 Summary & Close
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Key Takeaways
- Fractional CMOs can significantly impact SMEs and portfolio companies.
- Alignment between marketing and business growth is crucial for success.
- CFOs often act as conduits between marketing and other departments.
- CMOs must build credibility within the organization and the market.
- Networking and community engagement are essential for CMOs.
- Research and insights should be owned by the marketing lead.
- Generative AI can enhance marketing strategies and insights.
- CMOs should be involved in the strategic planning process.
- Understanding internal clients' pain points is vital for marketers.
- Building strong relationships can lead to greater marketing influence.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Rob Nicholls, Strategic CFO & Board Advisor
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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