This episode of Fractional Futures offers a global perspective from Australia on how the business landscape is embracing the fractional leadership model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.
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Chapters
00:00 Opening Titles
00:58 Introduction
02:09 Zac's Background
03:36 Exploring the Fractional Leadership Model
09:39 Challenges and Benefits of Being a Fractional Leader
11:32 Misconceptions about the Fractional Model
14:11 Client Engagement
15:22 Pricing Considerations
18:16 Which Size SMEs Suit Fractional Leadership
20:01 Considerations for CEOs
24:03 The Future of Fractional Leadership
26:44 Advice for Senior Executives Considering the Fractional Work Style
27:30 Fractional Executive Community
28:35 Closing Summary & Titles
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Key Takeaways
- Zachary King transitioned from start-ups to fractional leadership.
- The fractional model offers flexibility for professionals with families.
- Financial insecurity is a common challenge in fractional work.
- Networking and referrals are crucial for finding clients.
- Pro bono work can help build a portfolio and gain referrals.
- Educating clients about the fractional model is essential.
- Fractional leaders must integrate quickly into client teams.
- Retainer models are common in fractional engagements.
- Client value delivery is more important than time spent.
- The fractional leadership model is growing and evolving.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Zachary King, Founder The Fractional Exec Community (Australia)
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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