Fractional Futures Podcast America Perspective | S2 E4

Fractional Futures Introduction

Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.

Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.

Episode Summary

In this episode of Fractional Futures, Paul Mills interviews Henning Schwinum, co-founder of Vendux and Be Fractional, discussing the evolution and acceptance of fractional leadership in the American business landscape. Henning shares his journey into the fractional space, the misconceptions surrounding fractional executives, and the growing acceptance of this model in various industries. He emphasizes the commitment of fractional executives and the future of this organizational model, as well as the mission of the Fractional Leadership Alliance to unify voices in the industry.

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Chapters

00:00 Opening Titles

00:10 Introduction

00:55 Henning Schwinum's Background

03:52 The Journey of Fractionalizing Different Roles

05:35 How US Businesses Embrace the Fractional Model

09:56 Fractional Leadership in the US and UK

14:08 Composition of Fractionals on Exec Leadership Teams

15:57 How US Investors Embrace Fractional Leadership

18:56 Misconceptions and Benefits of Fractional Executives

23:19 When to Onboard a Fractional Leader

26:19 The Future of Fractional Leadership

29:29 The Fractional Leadership Alliance

35:13 Closing Summary

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Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.

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Key Takeaways

• Henning Schwinum transitioned to fractional leadership to affect change.
• Fractional roles are becoming more accepted in various industries.
• CFOs were the first to embrace fractional roles.
• Misconceptions about fractional executives often stem from traditional views.
• Fractional executives are often more committed than full-time hires.
• The Fractional Leadership Alliance aims to unify the industry voice.
• Fractional leadership can provide expertise without full-time costs.
• The future of fractional leadership looks promising across sectors.
• Education about fractional roles is still necessary in some markets.

Host & Guest Information

Host - Paul Mills, CEO & Founder VCMO

Guest - Henning Schwinum, Co-Founder Vendux LLC; Co-Founder #befractional; Executive Director Fractional Leadership Alliance‍

‍About VCMO

VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.