This episode of Fractional Futures explores how Fractional CMOs need to build trust to win and retain long-term clients.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode, Paul Mills and Dan Gwalter discuss the importance of trust in B2B client relationships for fractional marketers. They explore strategies for building trust and leveraging it for long-term client retention. They emphasize the need for personal branding and authenticity, as well as providing value through thought leadership and nurturing activities. They also discuss the role of accreditations and continuous professional development in building trust. Finally, they share insights on how to turn one-time clients into long-term partners by managing expectations and delivering on promises.
Listen to Podcast
Chapters:
00:00 Opening Titles
00:59 Introduction
02:19 Building Trust
06:10 The Role of Personal Branding and Authenticity
13:00 Providing Value through Thought Leadership and Nurturing
16:09 The Importance of Accreditations and Continuous Professional Development
20:00 Turning One-Time Clients into Long-Term Partners
25:29 Next Episode & Close
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Key Takeaways…
- Trust is crucial in B2B client relationships for fractional marketers.
- Building trust requires personal branding and authenticity.
- Providing value through thought leadership and nurturing activities helps build trust.
- Accreditations and continuous professional development can enhance trust.
- Managing expectations and delivering on promises are key to retaining long-term clients.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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