This episode of Fractional Futures offers a global perspective from Canada on how the business landscape is embracing the fractional leadership model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills speaks with Susan Findlater, a fractional CMO from Canada, about her journey into fractional leadership. Susan shares her background in growth and financial services, her discovery of the fractional model, and the challenges she faced transitioning to this new work style. They discuss the misconceptions surrounding fractional work, the state of fractional leadership in Canada, and the experiences of clients who have embraced this model. Susan also offers advice for senior marketers considering a shift to fractional work and shares her insights on the future of this growing trend.
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Chapters
00:00 Opening Titles
00:57 Introduction & Welcome to Susan Findlater
02:02 Susan's Background Before Fractional Marketing
05:44 Discovering the Fractional Model
08:14 Challenges in Transitioning to Fractional Work
10:32 Navigating Age and Experience in Fractional Roles
13:37 Embracing the Fractional Model in Canada
17:17 Misconceptions About Fractional Work
19:58 Advice for Aspiring Fractional Marketers
23:43 The Future of Fractional Leadership
27:44 About Susan's Fractional Practice
28:40 Closing Summary
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Key Takeaways
- Susan's background is primarily in growth and financial services.
- The fractional model appealed to Susan for its flexibility and work-life balance.
- Imposter syndrome is a common challenge for younger fractional leaders.
- Experience is gained through challenges, not just years worked.
- Canada is still in the early stages of adopting fractional leadership.
- Clients appreciate the fractional model for its cost-effectiveness and team integration.
- The tech sector is leading the way in adopting fractional roles.
- Misconceptions exist about the level of involvement of fractional leaders.
- Marketers must be proactive in managing their own business development.
- The fractional work model is expected to grow in popularity in the future.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Susan Findlater, Fractional CMO & Founder Susan Findlater Consulting
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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