This episode of Fractional Futures discusses why Fractional CMOs need to define their value proposition in order to be successful.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode, Paul Mills and Dan Gwalter discuss how marketers can articulate their value and set themselves apart as fractional leaders. They explore the importance of defining a unique value proposition and tailoring messages to different audiences. They also highlight common mistakes marketers make when building their value proposition. The conversation emphasizes the need to focus on the emotional benefits and understanding the client's pain points. They provide practical tips and tools for marketers to articulate their value effectively.
Listen to Podcast
Chapters:
00:00 Opening Titles
00:59 Defining Your Unique Value Proposition
02:15 Tailoring Messages to Different Audiences
04:07 Avoiding Common Mistakes in Building Your Value Proposition
06:57 The Importance of Emotional Benefits & Understanding Pain Points
10:12 Communicating Your Value
14:35 Finding Your Hook
19:06 Speaking to Multiple Audiences
21:56 Using Sector Vernacular
24:08 Next Episode & Close
Download Podcast to Your Favourite Player
Listen on Spotify
Listen on Apple Podcasts
Listen on Amazon Music
Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.
Watch this Episode
If you prefer to watch the episode, click below:
Key Takeaways...
- Defining a unique value proposition is crucial for marketers to set themselves apart as fractional leaders.
- Marketers should focus on the emotional benefits they provide and understand their client's pain points.
- Tailoring messages to different audiences is essential for effective communication.
- Avoid common mistakes like being too generalist or making it all about yourself.
- Use tools like Graham Robertson's functional and emotional benefits cheat sheet to articulate value effectively.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
-
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Related Insights:
Featured Marketing Services
Our on-demand marketing services are adaptable to your evolving business needs.
services
Marketing Analysis
Fractional CMO
Marketing Mentoring
Ready to take your marketing to the next level? Contact us to learn how our Fractional CMOs can help your business thrive.
Marketing Resources
.jpg)
Subscribe to Our Newsletter
Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.
Registered Company No: 14551337. ICO Registration No: ZB519372.
