This episode of Fractional Futures explores the strategies fractional CMOs can adopt to grow their portfolio
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode, Paul Mills and Dan Gwalter discuss the strategies fractional CMOs can adopt to grow their portfolio. They cover topics such as leveraging networks and referral mechanisms, building thought leadership, and managing multiple clients without compromising on service quality. The main takeaway is that business development is the primary struggle for fractional consultants, and it requires dedicated time and effort. They emphasize the importance of getting the foundational elements right, such as identifying ideal customers and understanding the purpose of content. They also discuss how to manage an increasing client base and the option of forming strategic partnerships.
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Chapters
00:00 Introduction
03:01 The Primary Struggle: Business Development
08:23 Getting the Foundational Elements Right
12:31 Managing an Increasing Client Base
23:25 Knowing When You Have Enough Clients
26:36 Preventing Overcommitment and Scaling
30:01 Next Episode & Closing Titles
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Key Takeaways…
- Business development is the primary struggle for fractional consultants.
- Dedicate a healthy amount of time each week to ongoing business development.
- Get the foundational elements right, such as identifying ideal customers and understanding the purpose of content.
- Manage an increasing client base by adjusting pricing, forming strategic partnerships, and maintaining a balance between work and personal life.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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