Fractional Futures Podcast Identifying Your Niche | S1 E1

Fractional Futures Introduction

Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.

Episode Summary

In this episode, Paul Mills and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.

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Chapters

00:00 - Introduction: Importance of Selecting a Niche

04:10 - The Significance of Niche Selection

07:31 - The Value of Specialists in the Market

10:14 - The Consequences of Not Niching Down

19:32 - Constantly Refining the ICP

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Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.

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Key Takeaways

• Selecting a niche is crucial for marketers looking to become fractional CMOs or operate in a portfolio career.
• Conduct a skills analysis to identify your strengths and what you enjoy doing.
• Focus on value rather than job titles when positioning yourself in the market.
• Align your personal strengths with market demand to find your niche.
• Leverage market research tools like ChatGPT and Perplexity to identify gaps and opportunities in the market.
• Refine your ideal customer profile and niche iteratively to gain a deeper understanding and competitive edge.

Host & Guest Information

Host - Paul Mills, CEO & Founder VCMO

Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.

About VCMO

VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.