This episode of the Fractional Futures podcast discusses the importance of selecting a niche for marketers looking to become a fractional CMO.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode, Paul Mills and special guest Dan Gwalter discuss the importance of selecting a niche for marketers looking to become fractional CMOs or operate in a portfolio career. They explore how to conduct a skills analysis to identify a niche and how to apply market research to find gaps in the market. Dan emphasizes the need to identify a niche at the beginning and highlights the importance of focusing on value rather than job titles. They also discuss the challenges of aligning personal strengths with market demand and provide strategies for navigating discrepancies. The conversation concludes with insights on leveraging market research tools and the iterative process of refining the ideal customer profile and niche.
Listen to Podcast
Chapters
00:00 - Introduction: Importance of Selecting a Niche
04:10 - The Significance of Niche Selection
07:31 - The Value of Specialists in the Market
10:14 - The Consequences of Not Niching Down
19:32 - Constantly Refining the ICP
Download Podcast to Your Favourite Player
Listen on Spotify
Listen on Apple Podcasts
Listen on Amazon Music
Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.
Watch This Episode
If you prefer to watch the episode, click below:
Key Takeaways
- Selecting a niche is crucial for marketers looking to become fractional CMOs or operate in a portfolio career.
- Conduct a skills analysis to identify your strengths and what you enjoy doing.
- Focus on value rather than job titles when positioning yourself in the market.
- Align your personal strengths with market demand to find your niche.
- Leverage market research tools like ChatGPT and Perplexity to identify gaps and opportunities in the market.
- Refine your ideal customer profile and niche iteratively to gain a deeper understanding and competitive edge.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
-
![](https://cdn.prod.website-files.com/648b36e4f08fd151180811db/648b36e4f08fd15118081268_blog%20inner%20image.png)
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
![](https://cdn.prod.website-files.com/648b36e4f08fd15118081200/64981382c8ff43e687f75260_Paul%20Mills_Standard%20Inner%20Bio_VCMO_686x602.jpg)
![VCMO abbreviated logo](https://cdn.prod.website-files.com/648b36e4f08fd151180811db/648b36e4f08fd15118081304_256x256.png)
Marketing Services.
Our on-demand marketing services are adaptable to your evolving business needs.
Marketing Auditing.
Fractional CMO Leadership.
Mentoring & Training.
If this article resonates with your business situation, get in touch to discuss how we can help.
Marketing Insights.
Subscribe to Our Newsletter.
Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.