This episode of Fractional Futures explores what personal changes are required by those transitioning into a fractional career including developing resilience.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode, Dan Gwalter and Paul Mills discuss the challenges faced by fractional executives and how to navigate the personal transition when entering a portfolio career. They cover topics such as establishing credibility, building resilience, managing work-life balance, and the importance of sales and marketing skills. They emphasize the need for adaptability, learning from rejection, and finding support from others. They also discuss the integration of work and personal life and the importance of taking breaks and regrouping. The episode concludes with a discussion on mindset and the challenges of growth in fractional leadership.
Listen to Podcast
Chapters
00:00 Opening Titles
01:00 Introduction
02:30 Challenges Faced by Fractional Executives
03:34 Establishing Credibility and Building a Brand
05:17 Sustaining a Portfolio Career
06:19 Building Resilience and Coping Skills
07:58 Adapting to Rejection and Seeking Feedback
10:01 Developing Sales Skills
13:46 Building a Sustainable Platform
15:27 Content Doesn’t Generate Clients
18:55 Managing Work-Life Balance
20:34 Taking Breaks and Regrouping
24:50 Next Episode & Closing Titles
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Key Takeaways…
- Establishing credibility and building a brand takes time in the fractional landscape.
- Sales and marketing skills are essential for success in a portfolio career.
- Rejection is often a 'no, not now' rather than a permanent rejection.
- Finding support from others and seeking feedback is crucial for personal resilience.
- Work-life balance in a portfolio career requires integration and finding a blend that works for you.
- Taking breaks and regrouping is important for mental and physical well-being.
- Mindset plays a significant role in navigating the challenges of growth in fractional leadership.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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