This episode of Fractional Futures offers a global perspective from Northern Ireland on how the business landscape is embracing the fractional model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a Fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.
Listen to Podcast
Chapters
00:00 Opening Titles
00:58 Introduction & Welcome to Lydia McClelland
01:47 Overview of SOSTAC
02:59 Lydia's Background
03:51 Transitioning to a Fractional CMO
05:56 Challenges with a Fractional Workstyle
06:46 Embracing Fractional Leadership in Northern Ireland
09:26 Speed to Value of a Fractional CMO
12:12 Managing Client Expectations
13:09 Misconceptions About Fractional CMOs
15:46 Embedding a Fractional CMO Into a Business
18:32 Considerations for Marketers
21:29 Advantages of Working a Fractional Role
22:51 The Future of Fractional Leadership
23:57 World Host Training Overview
25:10 Closing Summary
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Key Takeaways
- SOSTAC provides a structured approach to marketing planning.
- The fractional model allows marketers to work with multiple clients.
- Transitioning to fractional work can be straightforward with the right mindset.
- Fractional leaders can deliver value quickly and efficiently.
- Networking is crucial for finding opportunities in fractional roles.
- Time management is essential for success in a fractional capacity.
- Understanding client needs and scoping projects effectively is key.
- Trust is a significant factor in establishing fractional relationships.
- The fractional model can help businesses reduce overhead costs.
- Customer service training is vital for enhancing business performance.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Lydia McClelland, Founder LMC Associates
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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