This episode of the Fractional Futures podcast discusses the importance of reinventing your career narrative to the market.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO. Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
Paul and special guest Dan Gwalter, an executive coach and founder of No Nonsense Leadership, discuss how senior marketers can craft their career story and communicate their transition to a fractional leadership role. They emphasize the importance of authenticity and identifying the reasons for transitioning, such as corporate boredom, lack of flexibility, or not doing what they enjoy. Dan and Paul advise marketers to focus on their unique experiences and transferable skills when framing their narrative and also highlight the significance of social proof, such as case studies and testimonials, in building credibility.
Listen to Podcast
Chapters:
00:11 Introduction and Overview
01:14 Crafting Your Career Story
08:40 Building Credibility with Social Proof
09:18 Optimizing Your LinkedIn Profile
15:36 Educating Your Network
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Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.
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Key Takeaways...
- Craft your career story by focusing on the reasons for transitioning and the experiences that led you to a fractional leadership role.
- Use social proof, such as case studies and testimonials, to build credibility and demonstrate the outcomes you've achieved.
- Optimise your LinkedIn profile and use the headline effectively to attract attention and communicate your value proposition.
- Train your network to describe your new role and expertise accurately to potential clients or employers.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Dan Gwalter, Founder No-Nonsense Leadership. Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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