This episode of Fractional Futures offers a global perspective from Thailand on how the business landscape is embracing the fractional leadership model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills interviews Sofiane Morouche, a Fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.
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Chapters
00:00 Opening Titles
00:58 Introduction
01:52 Sofiane's Background
03:51 Discovering the Fractional Model
07:12 Overcoming Time and Geographical Constraints
10:33 Embracing the Fractional Model
14:23 Building Marketing Capabilities
17:13 Misconceptions and Integration
20:38 Considerations for CEOs
22:43 The Right Age and Experience for a Fractional CMO
24:39 Introducing Growth Connect
25:48 Closing Summary & Titles
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Key Takeaways
- To be a fractional leader, you need prior leadership experience.
- The fractional model allows working with multiple clients simultaneously.
- Fractional leadership is still developing in Asia compared to the US.
- Clients need to be open-minded about the fractional model.
- Fractional CMOs focus on strategy, not execution.
- Integration into client organizations is crucial for success.
- The fractional model offers flexibility for experienced professionals.
- Companies need to be financially stable to hire fractional leaders.
- The future of fractional leadership looks promising post-pandemic.
- Curiosity and openness are key for business leaders considering fractional CMOs.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Sofiane Morouche, Fractional CMO at Growth Connect (Thailand)
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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