This episode of Fractional Futures offers a global perspective from Uruguay on how the business landscape is embracing the fractional leadership model.
Fractional Futures Introduction
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' an indispensable resource for those looking to navigate the evolving landscape of marketing leadership. Available on Spotify, Apple Podcasts, and more.
Episode Summary
In this episode of Fractional Futures, Paul Mills interviews Margarita Mangino, a Fractional CMO based in Uruguay. They discuss Margarita's journey into fractional leadership, the challenges she faced, and the importance of personal branding. Margarita shares insights on educating the market about fractional roles, the response from businesses in Uruguay, and the ideal client profiles for fractional CMOs. The conversation also touches on the hands-on nature of fractional work and offers advice for marketers considering a transition to this model. Finally, they explore the future of fractional leadership in Latin America.
Listen to Podcast
Chapters
00:00 Opening Titles
00:58 Introduction
02:09 Margarita's Background
03:11 Margarita's Journey to Fractional CMO
05:37 Transitioning from Employee to Fractional CMO
08:34 Educating the Market on Fractional Roles
11:12 Embracing the Fractional Model in Uruguay
13:10 Understanding Client Needs and Company Size
15:43 The Role of a Fractional CMO
19:35 Advice for Marketers Entering Fractional Work
21:58 The Future of Fractional Leadership
24:15 Closing Summary
Download Podcast to Your Favourite Player
Listen on Spotify
Listen on Apple Podcasts
Listen on Amazon Music
Fractional Futures is also available on YouTube, Deezer, Podcast Index, Podcast Addict, Player FM and other channels. Simply search 'Fractional Futures'.
Watch this Episode
If you prefer to watch the episode, click below:
Key Takeaways
- Margarita has over 20 years of experience in marketing and sales.
- The fractional model is gaining traction in Uruguay, especially in tech.
- Building a personal brand is crucial for success as a fractional leader.
- Educating clients about the difference between fractional and consultancy roles is essential.
- Margarita emphasizes the importance of networking to scale her business.
- The fractional model allows for flexibility and a better work-life balance.
- Companies with revenue below five million often benefit from fractional roles.
- Hands-on involvement in marketing is a key aspect of being a fractional CMO.
- Never stop marketing yourself, even when busy with clients.
- The future of fractional leadership looks promising in Latin America.
Host & Guest Information
Host - Paul Mills, CEO & Founder VCMO
Guest - Margarita Mangino, Fractional CMO & Founder Market Minds
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
- By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
-
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Related Insights:
Featured Marketing Services
Our on-demand marketing services are adaptable to your evolving business needs.
services
Marketing Analysis
Fractional CMO
Marketing Mentoring
Ready to take your marketing to the next level? Contact us to learn how our Fractional CMOs can help your business thrive.
Marketing Resources
.jpg)
Subscribe to Our Newsletter
Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.
Registered Company No: 14551337. ICO Registration No: ZB519372.
