Guide

A Guide to Mastering The 4Ps Marketing Framework

This marketing guide is a user-friendly introduction to the 4Ps marketing framework, with practical insights on how to use it in your business strategy.

Paul Mills
27 Jun
 
2023
June 27, 2023
 min video
27 Jun
 
2023

What Is the 4Ps Framework in Marketing Management?

The 4Ps framework, also known as the marketing mix, is a strategic model that provides a comprehensive approach for businesses to develop effective marketing strategies. It helps businesses align their marketing efforts with their overall business objectives, understand and meet customer needs, differentiate themselves from competitors, and optimise their marketing mix to achieve marketing and business goals.

Mastering the 4Ps Framework: A Playbook for Business Leaders

We have published a guide to help you master the 4Ps framework and embed it as part of your business planning process. Our helpful guide provides business leaders with practical insights, examples, and best practices on how to use the model in the business context. Our playbook has over 25 pages of useful content, which includes:

  • Introduction to the model
  • Understanding the four components
  • Practical applications of the model
  • Limitations of the framework
  • Best practices for applying 4Ps
  • Common pitfalls to avoid

Free Download: 4Ps Marketing Framework Playbook

Our 4Ps Playbook is free to download and we don't ask for your contact details. We hope you find it useful and feel free to share with your network. If you need any support applying the model to your business context, simply get in touch with our team.

About VCMO

VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • By following these tips, you can make sure you’re noticed on LinkedIn and start building the professional connections you need to further your career.
Image caption goes here

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Share this post
Tag one
Tag one
VCMO abbreviated logo
Paul Mills
CEO & Founder
VCMO

If this article resonates with your business situation, get in touch to discuss how we can help.

Subscribe to Our Newsletter

Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.