This marketing guide is a user-friendly introduction to the PESTEL strategic framework, with practical insights on how to apply it in your business strategy.
What Is the PESTEL Framework?
The PESTEL framework is a widely used tool in marketing and strategic management that helps organisations analyse and understand the external macro-environmental factors that can impact their business. PESTEL provides a systematic approach for evaluating the external forces that can influence a company’s operations, opportunities, and risks. By considering these various factors, business leaders can better anticipate and respond to changes in the external environment, and adapt their strategies accordingly.
Mastering the PESTEL Framework: A Playbook for Business Leaders
We have published a guide to help you master the PESTEL framework and embed it as part of your business planning process. Our helpful guide provides business leaders with practical insights, examples, and best practices on how to use PESTEL in the business context. Our playbook has over 25 pages of useful content, which includes:
- Introduction to the model
- The six components of PESTEL
- How to conduct a PESTEL analysis
- Using PESTEL for better decision making
- Best practices for using the model
- Common pitfalls to avoid
Free Download: PESTEL Marketing Framework Playbook
Our PESTEL Playbook is free to download and we don't ask for your contact details. We hope you find it useful and feel free to share with your network. If you need any support applying the model to your business context, simply get in touch with our team.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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