This marketing guide provides a user-friendly introduction to the SWOT marketing framework with practical guidance on how to apply it in your business.
What Is the SWOT Framework?
The SWOT framework, is a strategic model allowing organisations to systematically assess their internal strengths and weaknesses, as well as identify market opportunities and threats. By identifying and analysing these factors, a SWOT analysis helps organisations make informed decisions and develop effective strategies to achieve their objectives.
Mastering the SWOT Framework: A Playbook for Business Leaders
We have published a guide to help you master the SWOT framework and embed it as part of your business planning process. Our helpful guide provides business leaders with practical insights, examples, and best practices on how to use SWOT in the business context. Our playbook has over 25 pages of useful content, which includes:
- Introduction to the model
- The four components of SWOT
- How to conduct a SWOT analysis
- Leveraging SWOT for decision making
- Best practices for using the model
- Common pitfalls to avoid
Free Download: SWOT Marketing Framework Playbook
Our SWOT Playbook is free to download and we don't ask for your contact details. We hope you find it useful and feel free to share with your network. If you need any support applying the model to your business context, simply get in touch with our team.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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