Bristol, UK — VCMO Limited, a pioneer in fractional marketing leadership, today announced a new strategic alliance with Plymouth-based MAVERRIK®, Europe’s largest independent social selling and training firm. This initiative is part of VCMO’s broader strategy to connect SMEs with strategic marketing expertise to achieve sustainable growth. This follows recent announcements including partnerships for PR Smith’s SOSTAC® Certified Planner training and the Mini MBA in Brand Management with Canadian-based Beloved Brands.
The collaboration leverages the unique strengths of both organisations to help sales teams, marketing professionals, thought leaders, and employees within SMEs develop advanced LinkedIn strategies. The bespoke training programmes include:
• LinkedIn for Marketers
• LinkedIn for Thought Leaders
• Social Selling for Sales Teams
• LinkedIn for Employee Advocacy
Specialising in providing fractional marketing leadership to businesses without a full-time chief marketing officer, VCMO is dedicated to boosting market competitiveness through advanced marketing strategies. The firm will primarily target sales, marketing professionals and thought leaders within professional services and early-stage scale-ups, aiming to foster predictable and sustainable growth.
Since it was founded in 2014, MAVERRIK® has trained over 200,000 individuals and assisted companies in generating upwards of £200 million in new revenue through effective social selling and LinkedIn strategies. Dean Seddon, CEO and Founder of MAVERRIK®, emphasises the transformative potential of their training, stating: “We believe relationships unlock revenue. Our programmes are crafted to not only improve LinkedIn skills but to give people the strategy, tactics and habits to achieve success.”
Paul Mills, CEO and Founder of VCMO, expressed enthusiasm about the collaboration, noting: "Aligning with MAVERRIK® enables us to address the common pitfalls businesses encounter on LinkedIn. These training courses are structured to transform how professionals engage with key decision-makers, showcase their expertise, cultivate relationships, and ultimately, secure more business deals."
This partnership between VCMO and MAVERRIK® is poised to make a significant impact on the way businesses approach social selling.
About VCMO
VCMO helps SMEs and portfolio companies with the high-level marketing leadership they need to grow and succeed across the full business lifecycle. Its roster of highly accredited Fractional Chief Marketing Officers brings the expertise, strategy and execution to transform marketing potential into a competitive advantage that delivers predictable revenue and sustainable growth.
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