VCMO Expands into Midlands With Appointment of Jay Ludditt

VCMO, a pioneering virtualised marketing advisory company, is excited to announce a significant milestone in its journey. Since it’s launch in June 2023, the company, has rapidly expanded and now boasts a team of ten dedicated Virtual Chief Marketing Officers (VCMOs), marking a pivotal moment in its mission to transform the marketing landscape.

Jay Ludditt joins the VCMO network from The Institute of Leadership, the professional membership body for leaders, managers, coaches and mentors, where he was Marketing Director and oversaw its successful rebranding programme and new positioning for the B2B market.

Jay brings significant marketing expertise to VCMO having previously been Founder and Creative Director at Orb & Crash, a branding and creative agency which served global organisations including Pepsico International and Tesco. He is also a Founder and former CMO of UNiDAYS, the world’s largest Student Affinity Network which achieved exponential brand growth and was Winner of Digital Business of the Year at the 2015 Lloyds Bank National Business Awards and a Sunday Times Tech Track 100 business.

Working as part of the VCMO network, Jay will support Series A funded high-growth businesses that operate without a full-time chief marketing officer (CMO) and private equity-backed businesses going through significant marketing transformation.

The appointment sees VCMO’s expansion into the East Midlands region having already established a presence in London, Bristol, Manchester and Yorkshire.  

Paul Mills, CEO and Founder of VCMO, said: “I’m delighted that Jay has joined the VCMO network where his expertise will be highly sought after by businesses requiring strategic and operational marketing support. After our launch in June, we’re getting lots of interest from elite-level marketers wanting to operate in a fractional capacity and from businesses looking for alternative solutions to overcome marketing challenges. I’m really excited by our trajectory.

Jay Ludditt, Virtual CMO at VCMO commented: “I’m thrilled to join forces with the VCMO network and have the opportunity to work with a range of rapidly growing businesses, supporting them in achieving their strategic goals. It’s an exciting time to be part of the virtual model, and I’m looking forward to utilising my skills and experience to make a real impact”.

About VCMO

VCMO helps SMEs and investor-backed portfolio companies with a £2 million or higher turnover that operate without a full-time Chief Marketing Officer. Our Fractional CMOs and tailored services transform marketing potential into a competitive advantage that delivers scalable and predictable growth, increased profits, and enhanced enterprise value.