Lydia McClelland

About Lydia.

Lydia has over 20 years’ experience in senior marketing, business development and GM roles across economic development, the arts, higher education and visitor attraction/science sectors in Northern Ireland.

Since 2019, Lydia has focussed her work on SMEs across all sectors across the UK and Ireland to support business growth through a strategic approach to marketing by providing training, mentoring, consultancy, and fractional CMO support.

Lydia holds a Masters in Business, a post-graduate Diploma in Marketing, a Diploma in Digital Marketing and is a SOSTAC® Certified Planner. Lydia is also a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.

"Many companies will jump to marketing tactics before defining a clear marketing strategy that’s clearly linked to the business strategy. Without a clear strategic approach, it’s hard to measure a return on investment of marketing activity and spend. I love to help clients clearly define a robust marketing strategy."

Marketing Superpowers.

• Strategic Thinking and Idea Generation
• Strategic partnership and networking
• Performance Marketing

Marketing Projects Delivered by Lydia.

Director of Marketing - Academy of Executive Coaching (AoEC)

Working as Director of Marketing (fractional) and with a range of internal stakeholders, Lydia has supported the repositioning of the AoEC brand, growth of the global partner network, growth of sales, product portfolio development to ensure AoEC is the leading coach training provider in the UK. (Delivered whilst at AoEC.)

Marketing Consultant - CCO - The Collaboration Company

Working as a consultant to support the design and delivery of marketing plans that delivered increased brand awareness and engagement with the target audience in a new market. (Delivered whilst at CCO - The Collaboration Company).

Accreditations