Neha Divanji

About Neha.

With a graduation in computer engineering and a masters in marketing, Neha combines tech and marketing in deploying growth strategies. Neha began her career as an IT consultant at Accenture. From launching her own startup, to working with larger brands such as AXA, in her last role as a full time employee, Neha was the Global Head of Digital Marketing in a $3billion conglomerate. Since the last 5 years, she has consulted with various global brands and helped them scale through user acquisition and retention.

Today, she is on the Marketing and Business Industry advisory board of Dublin Business School. She is also a Mentor on many accelerators including AWS Accelerators for UK and Ireland (B2B/Fintech) and Techstars Accelerator.

"Marketing is commonsensical. Make it no BS and uncomplicated by focusing on core principles. Use data to drive your decision making. That's the best recipe for success."

Marketing Superpowers.

• Growth
• User Acquisition & Retention
• Performance Marketing

Marketing Projects Delivered by Neha.

Head of Digital Marketing & Ecommerce - Welspun

Welspun is a $3Bn conglomerate and Neha set up and scaled the Ecommerce division by 315%. She also handled the online media budgets while heading a team of 20 members across UK, US and India. Through Neha's marketing leadership, Welspun was awarded 'The Best Home Brand' at Amazon Marketing Services and the 'Best Advertiser Award' on a Walmart Subsidiary. (Delivered whilst at Welspun).

Gorillas

Neha was contracted by Gorillas to oversee rider acquisition in key markets, including the Netherlands, UK, and Germany. Through her marketing leadership, Gorillas reduced its rider acquisition costs by 45% and improved conversions by 35%.

smol

smol is UK's fastest-growing subscription-based laundry detergent and dishwasher tablet brand. Neha was contracted by smol to implement a comprehensive marketing strategy, including channel diversification, reducing paid social acquisition costs, and optimising the customer journey. Through Neha's marketing leadership, smol successfully achieved a 30% decrease in CAC. It grew to acquire 1.5 million users.