About Ruth.
From 1990 to 2005 Ruth worked in Corporate Finance marketing and business development for a global investment bank - including CRM and bid support to business planning, ABM, fee pool model development and strategy.
Since 2007 Ruth has specialised in BD-led marketing in EMEA and the UK, working at board level in full service law firms to help achieve their growth ambitions. She also worked with Not-For-Profit organisations in Trustee and Voluntary Exec roles.
Ruth’s corporate experience was gained at Bankers Trust, Deutsche Bank, Simmons & Simmons, Cripps and Payne Hicks Beach. She has a MSc in Information Management from Sheffield University.
"Business owners can become frustrated by mediocre results from products or services sold by persuasive salespeople. Admitting a mistake is tough, but staying with a flawed solution is costly. An experienced CMO can diagnose the problem, advise on options, and guide you in assessing, selecting and implementing the right choice."
Marketing Superpowers.
- Business & marketing strategy
- Transformation projects
- Building high-performance teams
Marketing Projects Delivered by Ruth.
Director of Business Planning & Development - Deutsche Bank
Contributed to €366m growth in annual origination & advisory revenues by introducing innovative fee pool-based market analysis, identifying high value regions and sectors across EMEA, enabling investment into new offices and coverage teams. (Delivered whilst at Deutsche Bank.)
Director of BD & Marketing - Cripps
Grew profitable UK new business by realigning traditional marketing function to sector/segment focused BD and elevating BD expertise. Resulted in pitch win rate hitting 50% and doubling the number of high value clients. (Delivered whilst at Cripps).
Director of Marketing - Payne Hicks Beach
Grew HNW new business via marketing strategy and creation of highly effective marketing function focused on lead generation. Combined content-led marketing, thought leadership and channel optimisation, supported by a new CRM, rebrand and new website. (Delivered whilst at Payne Hicks Beach).
Acting Director of Marketing & BD - Simmons & Simmons
Achieved annual cost saving of £2.3 million by restructuring the global marketing & BD function, leading team & stakeholders through the change, ensuring key skills & experience retained and with minimal impact on productivity. (Delivered whilst at Simmons & Simmons).
Accreditations
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
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How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Marketing Insights.
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