Fractional Marketing Leadership for
Growing UK Businesses.

We embed board-level marketing leadership into scaling B2B organisations to deliver clarity, momentum, and measurable growth — without the cost, delay, or risk of a permanent appointment.

What you get:

✅ Senior marketing leadership, part-time and embedded
✅ A clear growth roadmap with accountable delivery
✅ Commercial alignment across marketing, sales, and leadership

Book a 30-min
discovery call

Marketing leadership from big brands...

why we exist

The Marketing Problem We Solve

Many growing businesses reach a point where:

  • Sales and marketing drift out of alignment
  • Marketing spend is rising — but results aren’t
  • Investor pressure increases, but insight stays limited
  • Teams become busy without a shared growth direction
  • Leadership lacks confidence in what is truly driving results

When this happens you don’t need more marketing.
You need marketing leadership.

what you gain

Fractional Marketing Leadership: Drive Growth Without the Full-Time Overhead

UK businesses are adopting fractional marketing leadership to achieve:

  • Faster strategic clarity
  • Joined-up decision-making
  • Reduced execution risk
  • Better visibility of marketing ROI
  • Stronger investor confidence

All while maintaining cost control and organisational flexibility.

what we offer

Our Core Marketing Leadership Services

Our on-demand marketing leadership services are adaptable to your evolving business needs.

Fractional CMO Leadership

Board-level marketing leadership for growth, change, funding, or exit.

Marketing Advisory Workshops

Flexible strategic input without retained commitment.

Internal Marketing Performance Audit

Independent assessment of performance, alignment, and risk.

Private Equity Investor Due Diligence

Marketing clarity for investors and operating partners.

uk businesses

Who We Support

VCMO works with UK-based clients who typically operate in complex, regulated, or fast-moving sectors including:

  • Scaling B2B SMEs
  • Founder-led growth businesses
  • PE-backed and investor-backed organisations
  • Leadership teams navigating growth, complexity, or transition

If your business needs senior marketing leadership but isn’t ready for a full-time hire, you are likely a strong fit.

marketing specialists

Why Organisations Choose VCMO
for Marketing Transformation

We embed experienced, Chartered marketing leaders into your business — not just to advise, but to lead, align, and deliver. This isn’t outsourced marketing support. It’s embedded transformation.

Embedded Leadership, Not External

Your Fractional CMO operates inside your leadership team — not alongside it.

Chartered Expertise, Not Generic

All VCMO leaders are Chartered Marketers, upholding the highest professional standards.

Commercial Outcomes, Not Tactical Delivery

We apply the SOSTAC® framework to ensure every marketing decision is measured against growth velocity, revenue impact, risk, and enterprise value.

Flexible Engagement, Transparent Pricing

No long contracts. Scale engagement up or down as your business context evolves over time.

the risks

The Cost of Marketing Leadership Gaps

When senior marketing leadership is absent, many businesses experience:

  • Decisions based on guesswork
  • Prolonged revenue plateaus
  • Fragmented decision-making
  • Inefficient marketing spend
  • Weak differentiation
  • Customers switching to competitors
  • Reduced investor confidence

These risks rarely appear immediatelybut they compound over time.

How Our Process Works

Your growth journey begins with a simple discovery call to understand your marketing context...

1. Diagnose

We assess your current market position, growth constraints, and leadership gaps.

2. Embed

A Chartered Fractional CMO joins your business as part of the leadership team.

3. Deliver

Strategy becomes execution. Teams align. Performance becomes measurable.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning
Read the Case Study

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO's audit brought clarity to a complex set of challenges. They cut through the noise and delivered a clear, prioritised roadmap that we could act on immediately. Their ability to engage across teams and translate insight into action was exactly what we needed.

Dr. Ross Burn
Co-founder, Catsci limited  
Read the Case Study

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Paul Mills wasn't just an outsourced marketing leader — he was a mentor. His support helped me enhance my technical marketing skills and shape a more strategic mindset, as well as build my  confidence with senior leadership and deliver higher-impact work. He is dependable and skillful, and his guidance has made me feel more capable and prepared for future challenges.

Caitlin Daniels
marketing manager, catsci limited
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VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

VCMO helped us think beyond our capabilities and reframe how we communicate the true value of what we do. Paul's workshop unlocked fresh ideas resulting in a more strategic approach to our content plan and go-to-market materials. The quality of the output and power of the messaging is really impressive.

Peter Ridgway
Business Development Director, Reach Separations
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VCMO has been instrumental in reshaping how we approach marketing at Lucent. Their strategic clarity, attention to detail, and ability to deliver at pace have been exceptional. Paul's embedded himself seamlessly into the team and quickly earned trust — not just from me, but from our wider staff and partners. The website and content strategy he led have already started delivering results, and I now feel far more confident in how we grow the business over the coming years.

Steven Rowe
Founder - Lucent Financial Planning
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VCMO helped me find the words and structure to communicate what I do — and who I do it for — in a way that finally connects. I’ve had more inbound enquiries since the website relaunch than in the previous two years.

Lee Spencer
aka The rowing marine
Read the Case Study
What Happens Next?

Book a No-Obligation Discovery Call

Your journey to marketing transformation begins with a no-obligation call with one of our Chartered marketing experts.

In 60-minutes we will...

✅ Understand your commercial goals
✅ Identify where leadership gaps are holding growth back
✅ Advise whether our leadership services are the right solution

If we are the wrong fit, we will tell you.

FAQ’s

Let us transform your marketing and provide the leadership you’ve been missing.

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