Brand Audit Service.

Unlock the Power of Your Brand Strategy.

Understanding how your brand is perceived and evaluating its effectiveness is crucial for building a strong and influential presence. Our comprehensive Brand Audit helps you gain valuable insights, align your brand strategy with organisational goals, and enhance your brand power.

Uncover Insights, Seize Opportunities, and Drive Success.

Let our experts conduct a systematic and thorough examination of your brand ecosystem. Our goal is to help you gain a comprehensive understanding of your brand, identify areas for improvement, and develop impactful strategies that enhance your brand's influence and achieve organisational success.

What Our Brand Audit Includes.

Our Brand Audit covers a wide range of crucial components:

• Value Proposition: We assess your unique value proposition and how it differentiates you from competitors.
• Competitive Positioning: We analyse your competitive landscape and identify opportunities to strengthen your market position.
• Messaging: We evaluate your brand messaging consistency, clarity, and alignment with your target audience.
• Visual Identity: We assess your visual elements, including logo, colours, typography, and imagery, for brand consistency and appeal.
• Brand Equity: We measure the strength and value of your brand in the market and identify opportunities for enhancement.
• Target Audience Perception: We gather insights on how your target audience perceives and connects with your brand.
• Ideal Customer Profile (ICP): We assess your ideal customer profile and explore their aspirations, concerns, and preferences.
• Brand Strategy Alignment: We evaluate how well your brand strategy aligns with your organisational goals and objectives.
• Recommendations: We provide actionable recommendations and strategies to enhance your brand positioning, address weaknesses, capitalise on opportunities, and achieve your organisational goals.

Our Thorough and Collaborative Approach.

Throughout the Brand Audit process, our brand strategists work in collaboration with your team. We conduct in-depth research, collect relevant data, and utilise strategic frameworks to gain a comprehensive understanding of your brand. Our approach combines qualitative and quantitative analysis to provide you with a holistic assessment.

An efficient audit process.

We ensure a smooth and efficient audit process to minimise disruption to your business. Our process typically follows these steps:

1. Initial Discovery Session: We understand your brand goals, agree on key contact points, and establish the data-sharing process.
2. Engagement Letter and Confidentiality Agreement: We issue the necessary documents to formalise our engagement.
3. Stakeholder Identification and Scheduling: We work with you to identify key stakeholders and schedule interviews and meetings.
4. Customer and/or business partner interviews: We work with you to identify customers or business partners and schedule interviews and meetings.
5. Brand Analysis: We analyse your brand elements, messaging, market positioning, and customer perceptions.
6. Audit Report Building: We compile all findings, insights, and recommendations into a detailed audit report.
7. Audit Presentation: We present the audit report to you, highlighting key insights and recommendations.

Convenient and secure collaboration.

While most of the audit can be conducted remotely, we may require access to your brand assets, marketing materials, and internal documentation. Rest assured, we uphold strict confidentiality, securely storing your brand information in a data room on our client portal. For extra assurance, we enter into a mutual confidentiality agreement before the engagement begins.

Audit Deliverables.

Upon completion of the Brand Audit process, we provide:

• Detailed Audit Report: A comprehensive report highlighting key findings, insights, and tailored recommendations for your brand strategy.
• Actionable Strategies: Recommendations to optimise your brand positioning, enhance brand equity, and maximise your brand's influence.
• Prioritised Action Plan: A step-by-step plan outlining the actions needed to align your brand strategy with organisational goals and achieve sustainable success.

Our Pricing - Simple, Transparent, and Affordable.

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our fixed pricing is:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:

£5,000 +VAT / €5,850 / $6,500;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:

£10,000 +VAT / €11,700 / $13,000;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:

£15,000 +VAT / €17,550 / $19,500.