Brand Audit
Evaluate your brand’s positioning, messaging, and perception to strengthen its market impact.
Is Your Brand Failing to Connect with Customers?
A strong brand is essential for business growth, but many companies struggle with inconsistent messaging, poor market positioning, or a lack of connection with their target audience. Without a clear brand identity and perception, your business may fail to stand out, hindering its ability to attract and retain customers.
Paul Mills
Founder, VCMO
Is Your Brand Failing to Connect with Customers?
A strong brand is essential for business growth, but many companies struggle with inconsistent messaging, poor market positioning, or a lack of connection with their target audience. Without a clear brand identity and perception, your business may fail to stand out, hindering its ability to attract and retain customers.
Paul Mills
Founder, VCMO
The Hidden Costs of a Weak Brand
An ineffective brand can result in missed opportunities, lost market share, and weak customer loyalty. Confusing messaging, outdated positioning, or a poorly perceived brand can undermine your efforts to compete and grow in a crowded market. Without a thorough brand audit, your business may continue to face these costly challenges.
What Our Brand Audit Covers
Our Brand Audit offers an in-depth evaluation of your brand’s positioning, value proposition, messaging, and perception and covers:
- Brand Positioning: Assess how your brand stands in the market and among competitors.
- Value Proposition: Evaluate how effectively your brand communicates its unique value to customers.
- Brand Messaging: Ensure your messaging is clear, consistent, and aligned with your audience's expectations.
- Visual Identity: Analyse your brand’s logo, colours, typography, and overall visual consistency.
- Brand Perception: Understand how your brand is perceived by customers and stakeholders.
- Brand Strategy Alignment: Ensure your brand strategy aligns with your company’s overall goals.
We provide actionable insights to help you refine your brand identity, improve customer engagement, and ensure your messaging resonates with your target audience.
Why Choose Our Brand Audit?
Our Brand Audit includes these key features...
Expert Analysis
Insight report
Confidential & Secure
Fixed Pricing
Pricing
We offer transparent pricing based on business size:
• Small Businesses (1-49 employees): £5,000 +VAT
• Medium Businesses (50-249 employees): £10,000 +VAT
• Large Enterprises (250+ employees): £15,000 +VAT
Meet Our Fractional Chief Marketing Officers
Award Winning Marketing Auditing
Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.
Discover how our brand audit can help you unlock new growth opportunities and strengthen your brand’s influence.
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