identify market opportunities & threats

External Marketing Audit

Strengthen Your Market Position with an External Marketing Audit. Gain a competitive edge by evaluating market trends, customer behaviour, and your brand’s market perception.

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Are External Market Factors Limiting Your Growth?

getting to the root cause

Many businesses struggle to stay competitive because they lack a clear understanding of how market dynamics, customer behaviour, and competition are affecting their marketing strategies. Without insights from an external marketing audit, your brand may be misaligned with market expectations, leading to missed opportunities and stagnant growth.

Paul Mills
Founder, VCMO

Marketing challenges
we solve
Person at desk with a business problem
getting to the root cause

Are External Market Factors Limiting Your Growth?

Many businesses struggle to stay competitive because they lack a clear understanding of how market dynamics, customer behaviour, and competition are affecting their marketing strategies. Without insights from an external marketing audit, your brand may be misaligned with market expectations, leading to missed opportunities and stagnant growth.

Paul Mills
Founder, VCMO

Marketing challenges
we solve
marketing bad habits

The Hidden Costs of Ignoring External Market Factors

Neglecting the external factors that shape your market can leave your business vulnerable to competitors, shifting trends, and evolving customer preferences. Outdated strategies, inefficient marketing channels, or poor market positioning can prevent your brand from reaching its full potential, ultimately affecting your bottom line.

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case studies

What Our External Marketing Audit Covers

Our External Marketing Audit provides a complete assessment of your market positioning and covers:

  • Market Trends Analysis: Understand evolving trends and how they impact your industry.
  • Competitive Landscape: Assess competitor strategies and identify market gaps.
  • Customer Behaviour Insights: Dive into customer needs, preferences, and buying patterns.
  • Brand Perception: Evaluate how your brand is perceived by your target audience and the broader market.
  • Channel Effectiveness: Analyse the performance of your marketing channels and identify areas for optimisation.

By evaluating market trends, competitive positioning, and customer behaviour, we identify opportunities for growth and areas to refine your marketing approach, ensuring your strategy is aligned with market demands.

Why Choose Our External Marketing Audit?

Our External Marketing Audit includes these key features...

Expert Analysis

Our seasoned marketing advisors use proven frameworks like PESTEL and Porter’s Five Forces to guide your strategy.

Actionable Insights

Get clear, data-driven recommendations to improve brand perception and marketing effectiveness.

Confidential & Secure

We ensure confidentiality throughout the process, with data securely managed via a client portal.

Fixed Pricing

Our external marketing audit is offered at a fixed price for cost predictability.
transparency

Pricing

We offer transparent pricing based on business size:
‍
• Small Businesses (1-49 employees): £5,000 + VAT
• Medium Businesses (50-249 employees): £10,000 + VAT
• Large Enterprises (250+ employees): £15,000 + VAT

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highly accredited marketing specialists

Meet Our Fractional Chief Marketing Officers

View all our
Fractional CMOs

Ruth Napier

Fractional CMO

Ruth Napier

Fractional CMO

I am passionate about delivering the best BD & marketing guidance to drive profitable growth.

Lydia McClelland

Fractional CMO

Lydia McClelland

Fractional CMO

I am passionate about supporting SMEs to grow through a strategic approach to marketing.

Nick Birtwistle

Fractional CMO

Nick Birtwistle

Fractional CMO

My passion is to help businesses build a differentiated proposition through the most optimised routes to market.

Andy Hamer

Fractional CMO

Andy Hamer

Fractional CMO

I use my global sales and marketing expertise to boost B2B tech growth using timely best practices.

Transforming these brands...

REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Why clients
choose VCMO

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

Discover how our external marketing audit can maximise your market potential.

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