identify market opportunities & threats

External Marketing Audit

Strengthen Your Market Position with an External Marketing Audit. Gain a competitive edge by evaluating market trends, customer behaviour, and your brand’s market perception.

Are External Market Factors Limiting Your Growth?

getting to the root cause

Many businesses struggle to stay competitive because they lack a clear understanding of how market dynamics, customer behaviour, and competition are affecting their marketing strategies. Without insights from an external marketing audit, your brand may be misaligned with market expectations, leading to missed opportunities and stagnant growth.

Paul Mills
Founder, VCMO

Person at desk with a business problem
getting to the root cause

Are External Market Factors Limiting Your Growth?

Many businesses struggle to stay competitive because they lack a clear understanding of how market dynamics, customer behaviour, and competition are affecting their marketing strategies. Without insights from an external marketing audit, your brand may be misaligned with market expectations, leading to missed opportunities and stagnant growth.

Paul Mills
Founder, VCMO

marketing bad habits

The Hidden Costs of Ignoring External Market Factors

Neglecting the external factors that shape your market can leave your business vulnerable to competitors, shifting trends, and evolving customer preferences. Outdated strategies, inefficient marketing channels, or poor market positioning can prevent your brand from reaching its full potential, ultimately affecting your bottom line.

What Our External Marketing Audit Covers

Our External Marketing Audit provides a complete assessment of your market positioning and covers:

  • Market Trends Analysis: Understand evolving trends and how they impact your industry.
  • Competitive Landscape: Assess competitor strategies and identify market gaps.
  • Customer Behaviour Insights: Dive into customer needs, preferences, and buying patterns.
  • Brand Perception: Evaluate how your brand is perceived by your target audience and the broader market.
  • Channel Effectiveness: Analyse the performance of your marketing channels and identify areas for optimisation.

By evaluating market trends, competitive positioning, and customer behaviour, we identify opportunities for growth and areas to refine your marketing approach, ensuring your strategy is aligned with market demands.

transparency

Pricing

We offer transparent pricing based on business size:

• Small Businesses (1-49 employees): £5,000 + VAT
• Medium Businesses (50-249 employees): £10,000 + VAT
• Large Enterprises (250+ employees): £15,000 + VAT

Transforming these brands...

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REASONS TO BELIEVE

Award Winning Marketing Auditing

Clients choose VCMO for many reasons. We bring not just award-winning expertise for our auditing capability, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning
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Discover how our external marketing audit can maximise your market potential.

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