Hire a Virtual CMO (Chief Marketing Officer).

Identifying Bad Marketing Practices That Suggest It's Time for a Virtual CMO.

Marketing challenges can emerge at any business stage. Ignoring them can lead to resource drain, frustration, and stifled growth. These issues often result from a lack of strategic marketing leadership, leading to bad marketing practices like:

• Misaligned Hiring: Recruiting marketing talent with inappropriate qualifications and strategic prowess.
• Strategy Gaps: Neglecting strategic marketing frameworks during the business planning process.
• Market Neglect: Failing to conduct regular customer, competitor, or market research.
• Historical Focus: Building the business strategy solely around last year's sales.
• Gut-Based Decisions: Making strategic and investment choices without empirical data.
• Agency Mismatch: Outsourcing marketing activities to unsuitable agencies.
• Non-Expert Input: Allowing non-marketers to shape marketing strategies.
• Siloed Functions: Keeping sales and marketing departments isolated.
• Talent Neglect: Not investing in ongoing marketing talent development.
• Vision Disparity: Lacking a shared vision among board members.

When Should I Hire a VCMO for My Business?

Pondering whether to revitalize your marketing efforts or enhance sales performance? The expertise of a Virtual Chief Marketing Officer may be exactly what your company requires. Here's when considering one can really make a difference:

1. Budget Considerations: You desire affordable access to elite marketing leadership, allocating funds to other important areas.
2. Niche Expertise: You need custom advice from experts well-versed in your specific industry or niche to achieve strategic victory.
3. Immediate Requirements: You favour temporary, specific leadership for unique projects, avoiding any permanent obligations.
4. Growth Plans: You plan to smoothly scale up marketing efforts to keep pace with increasing demand for your offerings.
5. Exploring New Territories: You seek knowledge and tactics for effective market entry, reducing potential risks and errors.
6. Innovative Strategies: You aim to bring fresh ideas into your marketing strategy, enhancing innovation and market standing.
7. Unique Obstacles: You require precise, quick-fix solutions for distinct marketing challenges, improving outcomes.
8. Changing Leadership: You're dealing with changes at the top and need expert advice to maintain stability and flexibility.
9. Adapting Resources: You intend to flexibly modify marketing investments in response to evolving business landscapes, ensuring peak efficiency and impact.

Our service features include...

How Much Does It Cost to Hire a Virtual CMO?

Our pricing approach is structured around a standard daily rate, which increases as your business scales. Our philosophy recognises that smaller, early-stage companies often have less complex marketing requirements and limited budgets compared to larger, established enterprises. We use the UK government’s definition of ‘SME’ to distinguish company size.

Our standard day rate is as follows:

Small Businesses

Less than 50 employees; annual turnover under £8.5m or €10m:
£750 +VAT per day / €900 / $950;

Medium-Sized Businesses

Less than 250 employees; annual turnover under £43m or €50m:
£1,000 +VAT per day / €1,200 / $1,300;

Large Enterprises

Over 250 employees; annual turnover exceeding £43m or €50m:
£1,300 +VAT per day / €1,500 / $1,700.

Read more: How Much Does It Cost to Hire a Fractional CMO.