affordable & flexible marketing leadership

Hire a Virtual CMO to Accelerate Business Growth

Is your business missing out on strategic growth opportunities because your marketing lacks direction? Hire a Virtual CMO (Chief Marketing Officer) to remotely access C-level marketing leadership without the high cost of a full-time executive.

Does Your Marketing Operate Without Strategic Leadership?

unlocking growth

Many companies find it challenging to scale without having a dedicated Chief Marketing Officer (CMO). Without strong strategic oversight, marketing efforts often become disjointed, miss out on key opportunities, and fail to engage the right audience. This absence of leadership can hinder long-term growth and make it harder to establish a competitive advantage.

Person at desk with a business problem
unlocking growth

Does Your Marketing Operate Without Strategic Leadership?

Many companies find it challenging to scale without having a dedicated Chief Marketing Officer (CMO). Without strong strategic oversight, marketing efforts often become disjointed, miss out on key opportunities, and fail to engage the right audience. This absence of leadership can hinder long-term growth and make it harder to establish a competitive advantage.

marketing bad habits

The Risks of Not Having a CMO

Without a senior marketing leader, your business could encounter several difficulties:

• Missed growth opportunities.
• Continued competitor gains.
• Wasted marketing spend.
• Confused customers.
• Low team morale.
• Declining revenue.

If left unchecked, these issues can stall your business's ability to scale and stay competitive.

When Should I Consider a Virtual CMO For My Business?

You will know when it's time to bring a Virtual CMO into your business because you will start saying things like:

"Our CMO isn’t delivering the results we need, and I’m not sure how to get our marketing back on track."

"Sales and marketing seem to be working in isolation, and it’s affecting our ability to convert leads into revenue."

"Our marketing feels fragmented, with no clear direction or strategy to guide our efforts."

"We’ve lost touch with what our customers want, and our competitors are taking advantage of that."

"I’m frustrated by the lack of alignment between marketing spend and measurable outcomes."

a new leadership paradigm

What is a Virtual CMO?

A Virtual CMO (VCMO) is a senior marketing executive who provides high-level strategy and execution to businesses in need of expert leadership, without the need for an on-site presence. This is a perfect solution for companies seeking flexibility and expertise from wherever they operate.

FREE TO DOWNLOAD

The Ultimate Guide to Hiring a Virtual CMO.

We’ve published a comprehensive guide to help you make an informed decision about integrating a Virtual CMO into your business strategy. Pack with useful insights, it's a helpful tool for CEOs, owner-mangers and investors with portfolio companies.

our strategic approach

SOSTAC®

Our secret sauce to your success is PR Smith's SOSTAC® Planning Framework – voted in Top 3 Business Models Worldwide by the Chartered Institute of Marketing. Our Virtual CMOs are SOSTAC® Certified Planners and apply this proven six-stage framework to provide the foundation for analysing your internal capabilities and market opportunities. We use other strategic frameworks in conjunction with SOSTAC® to formulate a robust strategy with measurable tactics that drives higher levels of commercial success for your business.

Our project was to create a top-level marketing strategy which, once built, we could drive forward ourselves. And I can honestly say the work has been transformational for Yellowtail. After each workshop with VCMO, both Dennis Hall and I would be amazed at how much we'd achieved. We worked hard! But the results are worth it.

Sarah Steele
Operations Director, Yellowtail Financial Planning

Shout out to Paul Mills who bravely took on running a positioning workshop with us yesterday. Is there anything harder than doing the thing your client does for others for them?! Great work. Really thought provoking, and so important to have facilitated by someone with an external perspective!

Bryony Thomas
CEO, watertight business thinking

James Crawford delivers...He took the brief, gave clear advice on content, produced highly professional materials and a well set out delivery plan. He identified where further attention was necessary and all delivered in a straightforward and friendly manner. Highly recommended for your next marketing initiative.

Paddy Gordon
Director, Shepton Veterinary Group

Paul is a professional strategic marketeer who is able to apply his expertise with marketing budgets large and small. The commercial impact of Shaw & Co's rebrand, which was initiated, designed and implemented by Paul, has been to differentiate us positively in a sector where few have succeeded. He delivers what he promises, on time and on/under budget, to a high quality. Paul made a positive impact on our business that will last.

Rod Leefe
chair, shaw & co

VCMO brings knowledge, insight and practical experience to the table, but also something else, which is quite rare, the unwavering commitment to finishing the job without compromising on the quality of the output. Their work for Yellowtail has been exemplary and we're seeing the results already.

Dennis Hall
founder, yellowtail financial planning

Lydia possesses a deep understanding of marketing strategies and has consistently delivered exceptional results. Her ability to analyse market trends, create engaging campaigns, and drive customer acquisition is truly impressive. Her dedication, attention to detail, and strong communication skills make her an invaluable asset to any organisation. I cannot recommend Lydia enough for her expertise, professionalism, and exceptional work ethic.

Alan Leckey
Business Consultant, CCO - the Collaboration Company  

Ruth brought great experience and insight to my firm over many years. Her considered and thoughtful approach to problem solving are a real strength and her experience of marketing and business development in the legal sector was invaluable.

Gavin Tyler
Managing Partner, Cripps

How VCMO Can Help Transform Your Marketing

Here's a few examples where our Virtual CMOs can help you turn your marketing potential into a competitive advantage:

  1. Strategic Leadership: Our Virtual CMOs will step in to assess your marketing efforts, realign strategies, and ensure that both marketing and sales are working toward common goals.
  2. Market Reconnection: Our marketing experts will help you reconnect with what your target market wants, using data-driven strategies to regain competitive advantage.
  3. Demand Generation and Conversion: We can optimise your marketing efforts to generate higher-quality leads and improve conversion rates.
  4. Team Mentorship: We can upskill your internal teams and marketing leadership, providing mentorship and training to strengthen and safeguard your in-house marketing capabilities. Learn more
  5. Marketing Performance Analysis: Our VCMOs can conduct a detailed audit of current marketing activities to identify what’s working and where improvements are needed. This ensures you can eliminate inefficiencies and focus resources on high-impact areas. Learn more
  6. Strategic Marketing Roadmap: We can help develop and implement a long-term strategic marketing plan aligned with your business’s growth goals, ensuring clear priorities and actionable steps to drive sustained growth and market penetration.
REASONS TO BELIEVE

Best Fractional CMO Hire Company UK.

Clients choose VCMO for many reasons. We bring not just award-winning expertise, but a deep passion and emotional investment in your brand's long-term success. We build bonds beyond business - we're not merely advisors, we become an integral part of your team, embodying the role of your trusted marketing partner.

Transforming these brands...

Ready to take your marketing to the next level? Contact us to learn how our Virtual CMOs can help your business thrive.

FAQ’s

Subscribe to Our Newsletter

Subscribe to Marketing Edge, our regular newsletter sharing expert opinion on the latest marketing trends, curated marketing content from leading sources, early-bird event registrations, and much more.